Welcome to DPAA

The Digital Place Based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place based digital and video advertising networks and their suppliers.

The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place based advertising networks.

NEWS / PRESS

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Digital out-of-home ads target 1.2 million people daily ...
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While one would think that the abundance of media channels already gushing and overlapping with content would bring consumers close to saturation, apparently there is no clear...
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Shazam® and Adspace Networks Inc. today announced a partnership to bring Shazamable advertisements to over 200 shopping malls nationwide via the Adspace Digital Mall Network....

EVENTS

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DPAA board members are invited to attend our quarterly meetings ...
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DPAA member companies and Agency Advisory Board members are invited to attend our quarterly meeting and annual holiday party ...

Ad Nation

Coca-Cola will kick off their holid...

Coca-Cola will kick off their holiday campaign "Make Someone Happy" on November 27th with a new TV spot featuring Santa Clause drinking Coca-Cola. The campaign will run through late December and also include digital, print, out-of-home and radio elements (Business Wire)

VIDEOS

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ONLINE PLANNING TOOL

 

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Exclusive Member Benefit

The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.

Go to DPAA's InfoCenter

Our Members
AccuWeather
Gloss Media
Cedar Fair
BroadSign
Campus Nation
PlayNetwork
CBS Outdoor
Vector Media
Nielsen Media
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