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Digital Place Based media helps brands connect with and engage their target consumers at
the right place, at the right time and in the right context. DPB uses the power of digital and
video to help advertisers tell their stories in a compelling manner.

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40% of all out of home spending is from digital. Digital Place Based Media helps connect brands to
consumers and increase campaign effectiveness. DPB screens extend traditional TV reach, interact
with mobile, and our video and DDOH impressions are now being used in programmatic systems
to help advertisers buy and plan more efficiently.

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Digital Place Based Media reaches people with content and advertising in
venues and on the go. Consumers spend 70% of their time outside the
home and DPB screens provide these touchpoints where people spend
their time – everywhere!

 

 

DPAA Programmatic Standards

(DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading.

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IN THE NEWS

DPAA IN THE NEWS

See what the industry is saying about DPAA. View a list of recent articles that include DPAA and our association …

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CASE STUDIES

2015 Ford Mustang Case Study

Ford Motor Company teamed up with Blue Bite and Team Detroit to deploy NFC & QR-enabled mTAGs in taxi cabs. Riders were given access to exclusive mobile content promoted on …

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EVENTS

UPCOMING EVENTS

View all of the upcoming events for DPAA and our partners.

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DPAA represents the digital placed based industry by promoting its integral role in the “video everywhere” ecosystem. DPAA fosters collaboration between brands, agencies, DPB networks, content providers, research and ad tech firms.

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