Welcome to DPAA
The Digital Place Based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place based digital and video advertising networks and their suppliers.
The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place based advertising networks.
NEWS / PRESS
In an effort to increase digital engagement with the kind of content that is popular online, Century 21 real estate launches its "Thanksblasting" video series, which depicts the destruction of America's least-liked Thanksgiving foods. This campaign follows other "real-time" marketing efforts on social media, including a Craigslist tie-in to the TV show, Breaking Bad. Specifics on a similarly provocative holiday campaign is TBA (MarketingDaily)