DPAA London Office Celebrates One Year Anniversary with Advertising Week Europe Panel (May 14) and Members-Only Reception (May 15) at Groucho Club
NEW YORK – May 8, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations. DPAA will celebrate the occasion with two events...
LEMMA REFRESHES BRAND IDENTITY & LOGO: New Look Built for Lemma’s Global Expansion and Omnichannel Focus
Lemma’s transformed identity, inspired by mathematical roots, symbolizes its commitment to transparent demand and supply connections that enable programmatic innovation. NEW YORK – Lemma, a leading omnichannel platform for emerging media, launched its...
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- How to protect your OOH company from ACH payment scams (Billboard Insider)
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DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix
Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDavos leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.
DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.
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