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November 1st, 2017 • New York

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By 2018, 53% of OOH revenue will be digital. The consumer’s path to purchase
is now digital. Location data from Digital Place Based and DOOH networks,
mobile providers and technology companies are now being combined to make
advertising outside the home the most powerful medium in the next decade.

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Marketers are embracing the power of mobile and location data with DOOH. From cross platform
effectiveness, to re-targeting to audience measurement. DOOH works with mobile better than
any other medium as the small and large screens amplify and activate each other. Mobile and
location data companies are a growing portion of the DPAA membership.

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Society is becoming more mobile, active and urban. In fact, consumers are spending 70% of
their time outside the home. As advertising inside the home continues to decline, DOOH
screens, content, video and advertising Outside The Home are becoming powerful
communications vehicles.

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More than a trade association, DPAA has become a community, concierge and consulting service,
enabling DOOH networks, ad tech, location data, research and agencies to work together to grow
the sector and their individual companies.

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DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading...

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Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences

The Media Rating Council (MRC) has published standards for measurement of digital place-based audiences. The standards were nearly three years...

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IN THE NEWS

DPAA IN THE NEWS

See what the industry is saying about DPAA. View a list of recent articles that include DPAA and our association …

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CASE STUDIES

2015 Ford Mustang Case Study

Ford Motor Company teamed up with Blue Bite and Team Detroit to deploy NFC & QR-enabled mTAGs in taxi cabs. Riders were given access to exclusive mobile content promoted on …

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EVENTS

UPCOMING EVENTS

View all of the upcoming events for DPAA and our partners.

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DPAA represents the digital placed based industry by promoting its integral role in the “video everywhere” ecosystem. DPAA fosters collaboration between brands, agencies, DPB networks, content providers, research and ad tech firms.

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