DPAA
Summit 2014


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SPEAKERS 

 Nancy Hill

President-CEO
4A’s (American Association of Advertising Agencies)

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A veteran of 4A’s member agencies on both east and west coasts, Nancy Hill hit the ground running in 2008 when she assumed the position of President and Chief Executive Officer of the 4A’s.

During one of the worst economic downturns the advertising industry has ever experienced, Nancy has led the association’s transformation to provide leadership, advocacy and guidance to the advertising community on such issues as talent, compensation and intellectual property ownership. She has personally led the 4A's work on diversity, both in hiring and media buying guidelines.

Additionally, she has been actively engaged as one of the founders of the Digital Advertising Alliance whose efforts on behalf of self-regulation for privacy and online behavioral advertising best practices are now being looked at as the standard to be adopted in many other regions of the world.

Nancy began her career in advertising at Doner/Baltimore in 1983, working primarily on Bell Atlantic Mobile (now Verizon Wireless) where she rose from traffic manager to executive vice president, account director. During her 10 years at Doner, Nancy was actively involved in many of the agency's community efforts including work for Downtown Partnership and Partnership for a Drug Free Maryland. 

Next she worked at TBWA\Chiat\Day in both St. Louis and Los Angeles, before moving to San Francisco to lead Goldberg Moser O’Neill, which became Hill | Holliday in 2001.  After that she joined BBDO, where she was first president of its San Francisco office and then later promoted to executive vice president and managing director for New York, overseeing several of the agency’s largest accounts.  Her most recent position prior to the 4A’s was as Chief Executive Officer at Lowe New York. 

Nancy’s background is steeped in technology experience from work with clients like Cisco, Microsoft, LucasArts, Sybase, Sony and Verizon. Honored as a Woman to Watch by Advertising Age in 2008, Nancy has been named by both the Arthritis Foundation and the Girl Scouts of New York as a Woman of Distinction. 

She has served on the Board of Directors of the Miami Ad School and led the launch of its New York campus.  Currently, she serves on the Board of Directors of The Partnership at drugfree.org, The Ad Council, The National Advertising Review Council, TORCH, AdColor, The Digital Advertising Alliance, and The Marcus Graham Project, as well serving as CEO of Advertising Week/NY. She is also a Trustee of the University of Mount Union in Ohio.

In addition to numerous speaking engagements throughout the country and internationally, Nancy is an active member of the Board of People Helping People, an organization that builds schools and sponsors children for further education in Otavalo, Ecuador where she has had a home for several years. 

David Verklin

2011_dms_speaker_david_verklin_sm_302David Verklin is a marketing consultant who for the past three years served as CEO of Canoe Ventures, LLC, the high profile joint venture founded in 2008 by the country´s leading cable operators. Based in New York City, Canoe is owned by the country’s largest cable MSO’s and continues to be focused on enabling advanced advertising and television technologies delivered via the unified integration of all of the nation’s cable TV infrastructure—nearly 60 million homes.

Prior to joining Canoe Ventures, David was CEO of Aegis Media Americas for, where he was one of the pioneers in the creation of the free standing media agency business in the United States.  David brought the media agency Carat to North and South America and quickly grew capitalized media billings to approach $7 billion annually. He reinvented the agency model by integrating on and offline marketing services with the merger of Carat Fusion and Carat USA. This resulted in one operating company which for a short time was the largest fully integrated on/offline agency in the world.

David is a recognized media industry leader.  During his tenure at Aegis, David wrote a book, "Watch This, Listen Up, Click Here," a user´s manual for understanding the new media landscape (John Wiley and Sons, 2007) which is still being used as a college textbook.  Writing about David, Ad Age once asked the question, "...is there a single other human being who has been as much of a leader, visionary, a force for change and a voice of optimism in the media and marketing industries over the last 15 years?"

David began his career at Young & Rubicam, New York and then helped create Hal Riney & Partners in San Francisco, one of the countries most famous and awarded creative agencies first serving as its Media Director and later as its Managing Director.  Under David’s leadership Riney became one of the largest privately held advertising agencies in the United States before it was sold to the Publicis Group.

David’s awards are too many to mention.  He was inducted into the Broadcast and Cable Hall of Fame in 2009 and is also a member of the American Advertising Foundation’s Hall of Achievement.  CableFAX Magazine recently named him as one of the 100 most influential people in the US cable television business. He also serves on the boards of the New York Multiple Sclerosis Society, Entitle Direct Insurance LLC and the Grace Farms Foundation.  David is a graduate of the University of Virginia.

Jim Spaeth

2011_dms_speaker_jim_spaeth_302CEO, Media Behavior Institute

Jim@mediabehavior.com, 914.271.5162

MBI was developed by Sequent Partners, which Jim co-founded in 2003 as a brand and media metrics consultancy.  In addition to many confidential engagements, Sequent Partners has led a number of high-profile projects including the Project Apollo Client Steering Committee, the DP-AA Audience Measurement Guidelines, The Partnership for Radio Engagement, the Council For Research Excellence’s Video Consumer Mapping Study (with Ball State University) and several projects to improve media inputs for marketing mix models. Prior to co-founding Sequent Partners, Jim served as President of ARF, The Advertising Research Foundation, for seven years.  Under Jim's leadership, ARF expanded its scope to incorporate all aspects of market research practice on a global basis and the transformation of the research function to a business discipline focused on value creation.

Prior to his leadership role at ARF, Jim spent over a decade developing new research tools to improve clients' business performance at PEAC ViewFacts, ScanAmerica and ASI. He has also led the media research and planning function at General Foods and Young & Rubicam.

Jim is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. Jim holds a B.A. in Mathematics, an M.S. in Econometrics and a Ph.D. in Economics.

 

Paul Price

2011_dms_speaker_paul_price_sm_302Paul Price is CEO of Creative Realities - designers and builders of unique digital experiences that bridge the virtual and physical worlds. Under his leadership Creative Realities has grown an impressive roster of S&P 500 companies engaging its innovative experience planning, design and technology services.

Paul’s career spans 25 years consulting to leading marketers such as ExxonMobil, Coca Cola, HP and Pfizer. He has lead multiple marketing services companies spanning direct marketing, digital, retail and advertising disciplines as well as leading cross-functional combinations serving large global clients.

As Rapp’s first global president he oversaw its repositioning as a data-driven creative company with global reach, culminating in successive new business wins and award-winning direct digital campaigns.

As DDB’s first Chief Partnership Officer, he drove service innovation through its 200 agency network to support a growing roster of multi-national clients with diverse marketing services needs. His approach is characterized by “making the brief, not taking the brief” and a collaborative management style encouraging innovative, consumer-centric approaches to the marketing challenges of the 21st century.

Born in Sydney, Australia, Paul lives in New York City with his wife and son. He enjoys cinema, art, golf and finding the spiciest curries New York has to offer.

 

Clay Shirky

Writer, Consultant, and Teacher on New Technology and Social Media

2011_dms_speaker_clay_shirky_sm_340Clay Shirky is today's leading voice on the social and economic impact of internet technologies. Considered one of the finest thinkers on the internet revolution, Clay provides an insightful and optimistic view of networks, social software, and technology's effects on society. Writing extensively about the Internet since 1996, he is the author of the best-selling Here Comes Everybody and Cognitive Surplus.  In Here Comes Everybody, Clay explored how organizations and industries are being upended by open networks, collaboration, and user appropriation of content production and dissemination. Cognitive Surplus reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

Clay holds a joint appointment at New York University, as an Associate Arts Professor at the Interactive Telecommunications Program (ITP) and as a Distinguished Writer in Residence in the Journalism Department. He is also a Fellow at the Berkman Center for Internet and Society, and was the Edward R. Murrow Visiting Lecturer at Harvard's Joan Shorenstein Center on the Press, Politics, and Public Policy in 2010.

Over the years, he has had regular columns in Business 2.0 and FEED, among other publications, and his writings have appeared in The New York Times, the Wall Street Journal, Harvard Business Review, Wired, Computerworld, and Foreign Affairs. In addition to writing, Clay has a consulting practice focused on the rise of decentralized technologies such as peer-to-peer, web services, and wireless networks that provide alternatives to the wired client/server infrastructure that characterizes the Web.

Prior to his appointment at NYU, Shirky was a partner at the investment firm the Accelerator Group, an international investment company. Shirky was the original Professor of New Media in the Media Studies department at Hunter College, where he created the department’s first undergraduate and graduate offerings in new media and helped design the current MFA in Integrated Media Arts program.



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