DPAA is Proud to be a 2013 ANA Thought Leader Partner
A key component of the DPAA-ANA partnership is the opportunity for DPAA members to feed into key ANA resources to reach the ANA’s members. These opportunities include:
The Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to safeguard and advance the interests of advertisers and consumers. Currently, the ANA leads the marketing community by providing its members insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising.
The ANA Thought Leadership Partnership program is designed to provide a select number of organizations the opportunity to showcase their intellectual capital to ANA members. The program provides the DPAA with access to ANA members via digital and printed media as well as live events, including conferences and webinars. Importantly, it’s a year-round alliance, providing DPAA and its members the opportunity to build long-term strategic connections to ANA and its members. Here are a few key touchpoints DPAA has partnered to provide:
Thought Leadership digital magazine: DPAA is informing a single-topic high-end digital magazine produced under the brand of ANA Magazine (the official publication of ANA) and delivered to approximately 18,000 ANA members (including 10,000+ senior-level marketers who also receive the print edition of ANA magazine). Topics will be digital place-based centric and likely cover the following areas of interest: research, media, shopper marketing, and sponsorship & event marketing.
Six times a year ANA Magazine brings its 10,000+ readers feature length articles and insights on the latest topics and trends transforming the marketing community. ANA's bi-monthly member only magazine is delivered to the in-boxes of top marketers as part of ANA membership. In addition, copies of the magazine are distributed at ANA national conferences and proprietary ANA events. In February DPAA featured a full page advertorial on digital place-based media. DPAA's single page advertorial is available for download here.
DPAA has also secured unlimited contribution to the Marketing Knowledge Center (MKC). The MKC is ANA’s repository of marketing intellectual capital and thought leadership. It contains presentations, videos, and “snapshot” summaries from ANA events and webinars. Also included are various ANA surveys/research reports and insight briefs based on topics identified by ANA and its membership as critical issues and emerging trends.
DPAA has posted a number of case studies, best practices, white papers, and survey research data, to the ANA's exclusive online portfolio and will contine to do so throughout 2013. Contibution to this important portal of knowledge is also promoted on a quarterly basis through the ANA's eNewsletter. (All content is approved by the ANA, is informative and educational in nature and promotes digital place-based media without pitching the DPAA or its members).
Finally, as an ANA Thought Leader, DPAA's staff and membership will attend many of the the ANA's 2013 events listed here (as well as on our events pages). This personal outreach provides deeper integration and enriched relationships with the top brand marketing professionals in the advertising community. Below are the events:
ü Media Leadership (February 24-26 in FL)
ü Brand Masters Conference (April 17-19 in FL)
ü Advertising Law & Public Policy (March 19-20 in Washington, DC)
ü Advertising Financial Management (May 5-8 in Scottsdale, AZ)
ü Digital & Social Media (July 14-16 in Laguna Nigel, CA)
ü Masters of Marketing, (October 3-6 in Phoenix, AZ)
ü Social Local Mobile (TBD in NYC)
ü Multicultural Marketing & Diversity (November 3-5 in Los Angeles, CA)
To find out more about DPAA's involvement with the Association of National Advertisers (ANA) please contact Noah Klas.