DPAA
Summit 2014 PT 2

Experian Simmons National Consumer Study


Experian Simmons’ national syndicated study of US consumers measures the following:

  • Usage behavior for all major media
  • Product and brand usage for more than 500 product categories and 8,000 brands
  • In-depth demographics
  • More than 600 psychographics, lifestyle, attitudinal and opinion data

Experian Simmons will release data covering advertising exposure to digital place-based venue types as well as interest in the advertising.

If you’re interested in more information about this study, please visit www.experiansimmons.com



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