DPAA
Summit 2014 PT 2

Experian Simmons National Consumer Study


Experian Simmons’ national syndicated study of US consumers measures the following:

  • Usage behavior for all major media
  • Product and brand usage for more than 500 product categories and 8,000 brands
  • In-depth demographics
  • More than 600 psychographics, lifestyle, attitudinal and opinion data

Experian Simmons will release data covering advertising exposure to digital place-based venue types as well as interest in the advertising.

If you’re interested in more information about this study, please visit www.experiansimmons.com



Our Members
Access Sports Media
Zoom Media
Titan
VeriFone Media
Nielsen Media
Cedar Fair
GFK
Gloss Media
BroadSign
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG