Industry Presentation

The DPAA industry presentation was developed to help interested parties better understand the power of digital place-based media. The presentation includes a definition of what DPb is and is not, growth rate of the industry, available research and measurement, current planning and buying resources and advantages of using this sector: including targetability, flexibility, mass reach and ability to reach active on the go consumers with content and advertising.

The Industry Presentation and supporting documents include:

  • The video on page 4 is available for download and viewing via YouTube below.
  • A full technical appendix of supporting exhibits for all facts and figures given in the presentation is available upon request




 button_download_video_327 Click here to download the Low res video (15 MB .flv) as referred to in slide 4. A high res video (500+ MB available upon request).
If you have questions or comments about this presentation, if you would like this presentation as a Keynote Presentation (animated version for Mac), or help with viewing options send requests to 

If you would like to schedule a presentation to your agency please contact DPAA President, Barry Frey

Our Members
Creative Mobile Technologies
Access Sports Media
RMG Networks
Outfront Media
Nielsen Media
Campus Nation
VeriFone Media