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The DPAA industry presentation was developed to help interested parties better understand the power of digital place-based media. The presentation includes a definition of what DPb is and is not, growth rate of the industry, available research and measurement, current planning and buying resources and advantages of using this sector: including targetability, flexibility, mass reach and ability to reach active on the go consumers with content and advertising.
The Industry Presentation and supporting documents include:
A background script in “notes view”.
The video on page 4 is available for download and viewing via YouTube below.
A full technical appendix of supporting exhibits for all facts and figures given in the presentation.
The Campaign Examples deck demonstrates various strategic uses of dpb media.
We hope you find this as a valuable resource, we are making this presentation available as a PowerPoint to encourage the use of these materials in your presentations. To download as a PowerPoint Click Here (includes background script notes in "notes view")
Click here to download the Low res video (15 MB .flv) as referred to in slide 4. A high res video (500+ MB available upon request).
If you have questions or comments about this presentation, if you would like this presentation as a Keynote Presentation (animated version for Mac), or help with viewing options send requests to email@example.com or firstname.lastname@example.org.
If you would like to schedule a presentation to your agency please contact DPAA President, Susan Danaher email@example.com.