DPAA
Summit 2014

Ipsos Mendelsohn Affluent Survey


The Ipsos Mendelsohn Affluent Survey focuses solely on the top fifth of US consumers based on household incomes of $100,000 or more. This national syndicated study covers the following:

  • Usage behavior for all major media
  • Brand ownership /usage for over 1,000 brands, as well as a wide range of category and brand expenditures
  • Psychographics and attitudinal/opinion data
  • Purchase plans in next 12 months for 39 product categories
  • In-depth demographics

As of September, 2010, the Ipsos Mendelsohn survey released data covering advertising exposure to digital place-based venue types as well as interest in the advertising.

If you’re interested in more information about this study, please visit www.ipsos-na.com and click on ‘Products and Tools’.



Our Members
Vukunet NEC
Access Sports Media
enVu
CBS Outdoor
Gloss Media
AMI Entertainment Network, LLC
Health Media Network
On Campus Media
Zoom Media
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG