Ipsos Mendelsohn Affluent Survey
The Ipsos Mendelsohn Affluent Survey focuses solely on the top fifth of US consumers based on household incomes of $100,000 or more. This national syndicated study covers the following:
As of September, 2010, the Ipsos Mendelsohn survey released data covering advertising exposure to digital place-based venue types as well as interest in the advertising.
If you’re interested in more information about this study, please visit www.ipsos-na.com and click on ‘Products and Tools’.