DPAA
Summit 2014

Ipsos Mendelsohn Affluent Survey


The Ipsos Mendelsohn Affluent Survey focuses solely on the top fifth of US consumers based on household incomes of $100,000 or more. This national syndicated study covers the following:

  • Usage behavior for all major media
  • Brand ownership /usage for over 1,000 brands, as well as a wide range of category and brand expenditures
  • Psychographics and attitudinal/opinion data
  • Purchase plans in next 12 months for 39 product categories
  • In-depth demographics

As of September, 2010, the Ipsos Mendelsohn survey released data covering advertising exposure to digital place-based venue types as well as interest in the advertising.

If you’re interested in more information about this study, please visit www.ipsos-na.com and click on ‘Products and Tools’.



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