Nielsen Fourth Screen Network Audience Report

The Nielsen Fourth Screen Network Audience report is a quarterly syndicated report that provides audience estimates for digital place-based networks. The first report was issued in April, 2010 and includes networks which Nielsen measured in the September-December, 2009. It was a compilation of custom Nielsen audience studies for 10 digital place-based networks.

Future reports will expand the number of digital place-based networks included based on those that are actively measured by Nielsen each quarter.

The reports provide average and gross minute exposures across age and sex demographics.

Networks included in the Nielsen report have direct access to it. In addition, ad agencies will have access to the report in the DPAA’s planning tool, InfoCenter as long as they are subscribers to Nielsen ratings data.

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