DPAA
Summit 2014

Research and Standards Committee


Mission:

Provide guidance and make recommendations on research that ultimately will help to drive growth for the industry.

Main areas of work:

  • Inclusion and expansion of measurement in syndicated research
  • Custom research (surveys) regarding usage and perceptions of DPb media
  • Efficacy research-standardizing questions/metrics collected
  • Audience Metrics Guidlines/Disclosure Forms

 

Chairman: Scott Marden/Captivate Network 

Liaison: Anna Fountas, DPAA

 




Our Members
AccuWeather
CBS Outdoor
In+Out Russian Association for Digital Place-based Networks
PlayNetwork
Captivate-Network
Vukunet NEC
EYE Corp Media
Gloss Media
Nielsen Media
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG