Research & Standards Committee


Mission

Provide guidance and make recommendations on research topics that ultimately will drive growth for the industry.

Main areas of work

  • Consistent definitions of metrics and questions in efficacy research
  • Develop audience standards – final stages of MRC Guidelines to Standards project
  • Nielsen interface re seamless integration of DPB audience data in agency planning and buying systems
  • Technology providers document covering—geo-fencing, mobile panels, attribution, passive measurement, etc.

Committee Chair: Scott Marden, Captivate

For more information please email Noah Klas at Noah.klas@dp-aa.org





Our Members
Creative Mobile Technologies
CNN Airport
Life Time Fitness
Titan
RMG Networks
BroadSign
Vector Media
Zoom Media
Vukunet NEC
  © 2015 ALL RIGHTS RESERVED. DPAA.ORG
Sitemap   |   Contact Us   |   About DPAA