Research & Standards Committee
Provide guidance and make recommendations on research topics that ultimately will drive growth for the industry.
Main areas of work
- Consistent definitions of metrics and questions in efficacy research
- Develop audience standards – final stages of MRC Guidelines to Standards project
- Nielsen interface re seamless integration of DPB audience data in agency planning and buying systems
- Technology providers document covering—geo-fencing, mobile panels, attribution, passive measurement, etc.
Committee Chair: Scott Marden, Captivate
For more information please email Anna Fountas at Anna.Fountas@dp-aa.org