DPAA
Summit 2014

Scarborough Research


Scarborough
Scarborough’s syndicated database of over 200,000 respondents is a widely accepted resource for national, regional, and local market consumer insights. The study measures more than 2,000 categories in 77 local markets. The data are used by agencies, advertisers, and other media to reach consumers.


Scarborough trends all major media consumption on a local, regional, and national basis, including digital place-based media across 10 venue types such as airports, doctor’s offices, restaurants, malls, and more. Additional venues are available per market and new venues are added on an ongoing basis.


Points of View
The Points of View study by Arbitron uses Scarborough research to set universe estimates for digital place-based video by benchmarking the size and profile of total digital place-based viewership and viewers to each of the distinct formats across the United States.


Customized Analytics
Arbitron, through Scarborough analytics, delivers custom digital place-based data reports, PowerPoint presentations, infographics, in-depth analyses, and more. View your network’s audience by venue—customized on a local, regional, or national level–and dive deep into demographics, lifestyles, shopping patterns, retail behaviors, technology usage, and media preferences.
Custom Analytics can report on:

  • Media Profile
  • Multi-Market Ranking
  • Local Market Analysis
  • Market Trends
  • Multicultural Target Insights
  • Competitive and Marketplace Analyses
  • Attitudinal Insights
  • And more


If you’re interested in more information, please contact:
George Brady
(410) 794-2855
george.brady@arbitron.com



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