Accretive Media, a New Cutting Edge Programmatic DOOH Ad Platform, Joins DPAA
Company leverages advanced consumer profile and location data to target specific audiences and make out-of-home ads more relevant, impactful and measurable
NEW YORK, March 12, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform, has joined the association. Based in Los Angeles, Accretive launched in February and reaches targeted consumers on digital screens at nearly 100K venues across the United States including ATMs, airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more.
Accretive leverages the data-driven capabilities of online and mobile advertising to target specific audiences and make DOOH ads more relevant, empowering brands to become part of consumers' everyday lives. The company's proprietary Accretive Data Lake (ADL) is one of the most advanced consumer data platforms in the ad-tech space, and first-of-its-kind in DOOH. ADL combines location and geotemporal information with people-based profiles and deterministic attributes to create a comprehensive view of a consumer's digital and physical footprint. This patent-pending process allows for unprecedented targeting and measurement in DOOH, delivering brands new and unique ways to connect with engaged consumers in the physical world.
Barry Frey, President & CEO of DPAA, said, "The digital out-of-home world is becoming very sophisticated in delivering targeted audiences to advertisers. The abilities to define cohorts and target them successfully on our screens, plus provide attribution, is delivering ad capabilities heretofore only available in desktop and mobile environments. After seeing the innovation that Accretive Media is bringing to the DOOH space, we are thrilled to have them join DPAA."
Craig Benner, Founder & CEO, Accretive Media, said, "DPAA does a fantastic job of evangelizing digital out-of-home among brands and agencies. They also deeply care about building a sense of community within its member base, which is critical as we advance the market. We look forward to becoming highly active participants in the organization and working toward our collective goal – to innovate and grow digital out-of-home.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Accretive Media (www.accretiveads.com)
Accretive Media is a programmatic digital out-of-home (DOOH) advertising platform that empowers brands to become a part of consumers' everyday lives. With screens in nearly 100,000 US venues, Accretive engages the on-the-go consumer on their terms. Through its proprietary Accretive Data Lake and I-SEA methodology, the platform combines advanced data, targeting and measurement capabilities - keeping consumers informed, creating value for property owners, and helping brands win. Accretive Media, Data-Driven DOOH™.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA's annual Video Everywhere Summit brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit was held to a standing room only crowd in New York on November 1. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC