DPAA
Summit 2014 PT 2

Consumer Insights

Arbitron Points of View
Arbitron
produces a free annual study called Points of View from Scarborough’s syndicated consumer insights database. Points of View sets universe estimates for digital place-based video by benchmarking the size and profile of the total digital place-based viewership and viewers to each of the 10 distinct formats across the United States. Download the report to find out more.

Gfk MRI National Study of the American Consumer
GfK’s MRI national study of US consumers is the most widely used multi-media resource among strategic media planners.

Ipsos Mendelsohn Affluent Survey
The Ipsos Mendelsohn Affluent Survey focuses solely on the top fifth of US consumers based on household incomes of $100,000 or more. This national syndicated study covers...

Experian Simmons National Consumer Study
Experian Simmons brings consumer targets to life with vivid and complete profiles including lifestyles, attitudes, purchase behaviors and media use.

Scarborough Research
The Scarborough syndicated database of over 200,000 respondents is a widely accepted resource among agencies, advertisers, and media companies for national, regional, and local market consumer insights. Scarborough measures and trends more than 2,000 categories of insights in 77 local markets. The data are used by agencies, advertisers, and all other major media to reach consumers.

CRE Video Mapping Study
The objectives of the research were to develop an in-depth understanding of consumers’ exposure to media throughout the day as they participate in their daily activities. 

USA TouchPoints is a national study of US consumers age 18-64  that were previous MRI respondents which provides insights into how people lead their daily lives—where they are, what they’re doing, who they’re with, which media they’re using or are exposed to, how they’re feeling and the products/ services they’re using. 

New Media Metrics is a national study of US consumers that quantifies consumers’ emotional attachment to media and to brands. DPb venue types are measured in this study.

ComScore Plan Metrix - Comscore added a question on exposure to DPb media in their online survey of US consumers called Plan Metrix. Data should be available for release in mid-year, 2013.

Take a look at these other pages:

Audience Guidelines
Audience Research
Advertiser Insights
Ad Spending Forecasts
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)

Life Time Fitness
Nielsen Media
Gloss Media
VeriFone Media
PlayNetwork
Romanian Indoor Advertising Association
Cedar Fair
CBS Outdoor
AccuWeather
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