AdMobilize Joins Digital Place Based Advertising Association
NEW YORK, October 25, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that AdMobilize has joined the rapidly growing association.
AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including age, gender, emotion; dwell time, and more.
"It's been said that location is the new cookie, and AdMobilize's visual recognition technology really drives home the point by optimizing digital out-of-home screens in terms of serving ad content to consumers and understanding its effectiveness," said Barry Frey, President & CEO of DPAA.
Rodolfo Saccoman, CEO of AdMobilize said, "Joining the DPAA will enable us to expand and strengthen our contacts in the digital place-based/digital out-of-home industry. Barry and his team are doing a great job of elevating the industry's stature in the video advertising ecosystem and we are proud to now be a part of the effort."
Membership in DPAA encompasses numerous benefits, including admission to quarterly "mini summit" meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA's annual Video Everywhere Summit, to be held in New York on October 27, is the leading event dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies. The Summit will bring together nearly 800 delegates representing brands, agencies, digital place-based networks, ad-tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits.
AdMobilize (www.admobilize.com) is a machine intelligence company making sense of the physical world. The company's mission is to connect the physical world to the online grid by utilizing pioneering computer vision and artificial intelligence technology. We provide the DOOH, OOH and Retail industries with the most complete software and hardware platform including: audience measurement, facial detection and recognition, vehicle detection and recognition, gesture recognition, people counting, demographic analysis including age, gender, emotion, and dwell time, just to name a few. With over 100 clients in 45 countries, our clients have embraced the turnkey nature of the technology; the ability to yield rates; actionable business intelligence; serving of dynamic content; and real-time audience analytics dashboards.
Our team of 35 seasoned data science, computer vision, and hardware engineers have created highly scalable solutions equating to the "Google analytics" for the physical world. The company has assembled a high-caliber board of advisors including: Mok Oh (former Chief Data Scientist at PayPal), Kurt Holstein (founded and sold Rosetta Digital for $575M), Noel Elman (renowned MIT research scientist) and Beto Dantas (head of innovation at Flextronics), among others.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and the digital out of home community providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA's annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York. The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC