AdMobilize Partners with Media Mea to Offer “Off-The-Shelf” Digital Signage Solutions Equipped with Built-In Audience Analytics
MIAMI, FLORIDA, December 12, 2017 – AdMobilize, the market-leading artificial intelligence and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, today announced a partnership with custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality. According to Mike Neel, Chief Marketing Officer of AdMobilize, the AdMobilize-equipped media mea solutions will debut in Q1 2018, making it easier and more affordable than ever for brands and agencies to utilize real-time analytics to better understand their audiences.
“This partnership meets a very real demand from DOOH customers for an ‘off the shelf’ digital signage solution that comes enabled with sophisticated audience analytics capabilities,” said Neel. “Now, media mea customers can, with the touch of a button, turn on audience analytics functionality. There is no need for a complicated installation, which, as a result, lowers the barrier to entry for users to take advantage of this cutting-edge audience analytics technology.”
The AdMobilize audience analytics platform can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimize store traffic flow, amongst much more. All captured analytics are fed to a cloud-based dashboard or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to the displayed content. Beginning in Q1 2018, all of this audience analytics functionality will be available through media mea’s suite of custom indoor and outdoor digital signage displays and kiosks – through integration with a media mea-supported content management system.
"We understand that data analytics are a critically important component of the future of the digital signage and DOOH advertising markets; brands don’t just want to display advertisements and content, they also want to better understand those who are viewing it and engaging with it,” stated media mea General Manager Mohamed Ghalayini. “Through this partnership with AdMobilize, we’re now able to provide our global network of customers with market-leading custom digital signage solutions that come fully-equipped with audience monitoring and reporting capabilities. Plus, because AdMobilize supports a variety of signage formats, we’re provided the flexibility we need to include analytics in all of our custom display projects.”
About media mea
media mea llc is a Digital Signage development firm, specializing in the fabrication and customization of Indoor and Outdoor Interactive Digital Signage displays. media mea is based out of Columbia, SC, USA with its N. American Sales Development office in Atlanta, GA, USA. media mea operates also out of Los Angeles, CA for sales and development within the Western U.S. Region. Our London, U.K. operations is responsible for Sales and Marketing within United Kingdom, Ireland and Europe territory plus an office in Paris, France responsible for all sales operations in France and all French speaking countries worldwide. Our office in Hong Kong is fully equipped with a support and logistics response team ready to answer to any global support related issues. Media mea has three fabrication sites with locations in Columbia, SC, USA, Hong Kong and in Incheon, Korea.
Our partners and distributors are spread throughout the globe, which guarantees our clients a total satisfaction and quality service. In parallel, media mea assists its clients in displaying their content and creativity by targeting the right audience with our suitable indoor and outdoor interactive audience engagement tools and solutions. Our clients enjoy 24/7 customer support that ensures great ongoing media mea quality and service.
AdMobilize, headquartered in Miami, FL with offices in London, UK, Bogota, Colombia, Sao Paulo, Brazil is a venture-backed AI company with seamless solutions for implementing advanced computer vision technologies in the brick and mortar world. The company has one clear mission; connecting the physical world to the online grid. Our “drop in” solutions yield to each customer’s hardware/software needs. AdMobilize’s suite of analytics and engagement products are designed to be "Plug and Measure”, enabling real-time audience analytics and intelligence to be instantly activated at scale on any software/hardware platform. AdMobilize offers the industry’s most complete and accurate analytics/engagement solution for digital signage, OOH, DOOH, retail, live events, small business, malls, restaurants, and beyond. For more information, please visit www.admobilize.com.
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