Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week's Event
Barker billboards urge ad people to 'change the conversation'
Can the advertising industry "change the conversation" to things that really matter, like gender, diversity, client/agency distrust, transparency and more? Advertising Week made that the theme of the ad campaign for this year's New York event—and called out agencies by name with digital billboards all around the country, placed near those shops and urging them to join the movement.
The campaign, created by New York agency Barker, features lines like "Let's Change the Conversation," Let's Influence the Influencer," "Smarter in a New York Minute," Know What Your Clients Are Kvetching About," "Invest 1 Week in the 51 Others" and "Let's Make Shit Matter."
The targeted billboards—a total of 44 placements in all—were placed in six cities near large agencies such as BBDO, Havas, The Richards Group, PHD and others. Many, including Colle+McVoy in Minneapolis, responded to the provocation with their own posts in social media.