Audience Metrics Guidelines

OVERVIEW

DPAA’s Audience Metrics Guidelines set the standard for how the DPB space is measured. Still used today by research companies these Guidelines have had a lasting effect on how this medium is bought and sold and has set uniform guidelines foe measurement methodology. The Guidelines also served as a starting point for official MRC (Media Rating Council) standards for measuring the medium. The Standards will bring greater accountability to the space.

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Audience Metrics Guidelines
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