Brand and Agency Thought Leaders, Prominent Journalists and Authors Headline Initial Speaker List for DPAA's 2017 Video Everywhere Summit
Delegates to Hear from Execs at Microsoft, Group M, Hulu, IBM, Citi, Leo Burnett, Dunkin' Brands, IPG Mediabrands and More
NEW YORK, May 19, 2017-- The Digital Place Based Advertising Association (DPAA) unveiled today its initial roster of speakers for its annual Video Everywhere Summit in New York on November 1. Sharing the stage at the all-day event -- part of the annual New York Digital Signage Week® (October 30-November 3) -- will be thought leaders from leading brands and agencies, along with prominent journalists and authors.
The Summit, to be held at the iconic Roosevelt Hotel, will bring together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. The Summit agenda features leadership talks, case studies, networking events and experiential exhibits.
The Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement, mobile/location data and the role of digital out-of-home advertising in today’s fast evolving media ecosystem. Barry Frey, DPAA President & CEO, will lead the Video Everywhere Summit and conduct one-on-one interviews with select speakers.
Brand speakers confirmed to date for the Video Everywhere Summit are:
- Nick Dunham, Media Director, Dunkin' Brands
- Kathleen Hall, SVP of Brand, Advertising & Research, Microsoft
- Mark Ingall, Managing Director, Global Marketing, Citi
- Mike Linton, CMO, Farmers Insurance
- Ann Rubin, VP Branded Content, Global Creative, IBM
- Patrizio Spagnoletto, Head of Media/Subscriber Growth, Hulu
Agency thought leaders include:
- Brian Nienhaus, CEO, We Are Limited
- Rob Norman, Global Chief Digital Officer, GroupM
- Chad Stoller, EVP Global Innovations, IPG Media Brands
- Andrew Swinand, CEO, Leo Burnett
- Paul Woolmington, CEO, Canvas Worldwide
Other prominent speakers include:
- Cat Greenleaf, host, "Talk Stoop," NBC Universal
- Bobby Jones, co-author, Good is the New Cool: Market Like You Give a Damn
- Jim Rutenberg, media columnist, The New York Times
- Brian Stelter, host, "Reliable Sources," CNN
Frey said, "There is an incredible amount of activity and energy in the digital out of home space and we plan to touch on many of these exciting areas at this year's Summit. These include the infusion of data and programmatic into the DOOH ecosystem, and insights from advertisers and agencies on how they are making digital out-of-home an integral part of their video mix."
Frey continued, “New York Digital Signage Week is going to be bigger and better than ever, and we are proud to be a major part of it."
This year's Video Everywhere Summit will once again feature an experiential exhibit hall, The Intel Hall of Innovation, where DOOH networks and technology companies will display the latest in digital out-of-home content and tools to reach on-the-go consumers.
A first look at the Summit sponsor list includes Adspace, Ayuda, BroadSign, Captivate, Clear Channel Outdoor, Intersection, Michelman & Robinson LLP, PlaceIQ, Reflect Systems, Sito Mobile, Verifone Media, Vistar Media, xAd and Zoom. A limited number of sponsorships are still available.
The historic Roosevelt Hotel, known as "The Grand Dame of Madison Avenue," is the official hotel of New York Digital Signage Week. Attendees to the Video Everywhere Summit or any other of the week's events are eligible for preferred hotel rates. These rates and all Summit information can be accessed at www.videoeverywheresummit.com
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
In addition to hosting the Video Everywhere Summit, the DPAA runs activations for its members at CES and Cannes Lions.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC