DPAA
Summit 2014

Case Studies/Advertising Effectiveness Research


These case studies are from marketers and digital place-based networks showcasing the success of various advertising campaigns.
The common threads running though these case studies are:

  • Digital Place-based Media is an excellent environment to drive usage by targeting potential consumers where they spend most of their time throughout the day… working, shopping and playing.
  • Digital Place-based Media is a highly relevant environment to increase brand awareness; introduce new products; enhance brand perceptions and create a lift in purchase intent.

Digital Place-based Media gives marketers a platform to create a media and marketing program where they can have an emotional connection with their target audience.




Our Members
GFK
Adspace Networks, Inc.
EYE Corp Media
Romanian Indoor Advertising Association
CNN Airport
IZ-ON
PlayNetwork
Life Time Fitness
Vector Media
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG