Case Studies/Advertising Effectiveness Research
These case studies are from marketers and digital place-based networks showcasing the success of various advertising campaigns.
The common threads running though these case studies are:
Digital Place-based Media is an excellent environment to drive usage by targeting potential consumers where they spend most of their time throughout the day… working, shopping and playing.
Digital Place-based Media is a highly relevant environment to increase brand awareness; introduce new products; enhance brand perceptions and create a lift in purchase intent.
Digital Place-based Media gives marketers a platform to create a media and marketing program where they can have an emotional connection with their target audience.