DPAA
Summit 2014

Case Studies by Category


For your convenience here is a summary of the case studies available below.

Product Categories Include:

Ailments
Alcoholic Beverage
Apparel
Automotive
Business Services
Beverages
CPG
Electronics
Entertainment
Financial services
Insurance
Online/digital
Other
QSR
Telecom
Technology & Transportation



Venue Types Include:

Health Clubs
Medical 
Multi Venue 
Business 
Restaurant 
Retail
Travel/Transportation

Networks listed Include:

Adspace Digital Mall Network
Captivate Network
CARE Media Holdings – Womens HealthCARE TV& KidCARE TV
CMT Creative Mobile Technologies
Ecast Network
elevate DIGITAL
Everwell
Health Media Network
Multi Network Case studies
PRN Premier Retail Networks
RMG Networks
Wellness Network - Patient Channel & Newborn Channel
WSJ Office Media Network
Zoom Media & Marketing


The grid below provides access to over 50 blinded and unblinded case studies from DPAA member networks. Click on the blue arrows to sort the column and click on the underlined words to open/download the corresponding case study as a PDF. List is sorted by Category by default.


button_sort_81Category Brand-blinded Venue Types Network

     
Apparel Champion - C9 Apparel Health Clubs Zoom Media
Apparel Athletic Apparel Brand Health Clubs Zoom Media
Apparel Athletic Insoles Health Clubs Zoom Media
CPG Women's Shaving Cream Health Clubs Zoom Media
CPG Chocolate Candy Retail PRN Checkout TV
CPG Throat Lozenges Retail PRN Checkout TV
Entertainment TV Tune In
Retail
PRN Chckout TV
Entertainment
Gaming Retail PRN Checkout TV
Entertainment
Video Gaming Retail PRN Checkout TV
Online/digital Cable Service Provider Retail PRN Checkout TV
Consumer Electronics HDTV's Retail PRN HDTV
CPG Chocolate Candy Retail PRN HDTV
CPG Flavored Water Retail PRN HDTV
Entertainment Movie DVD Trailer Retail PRN HDTV
Entertainment Home Theater Retail PRN HDTV
Ailments Medication Medical- Pediatrician's offices CARE Media - Kidcare TV
Ailments Medication Medical- OB/GYN offices CARE Media - Women's Healthcare TV
Ailments Medication Medical- Pediatrician's offices CARE Media - Kidcare TV
Ailments Medication Medical - Hospital rooms and clinics Info Sanatate
Ailments Heart Health brand Medical- Hospital rooms The Wellness Network - Patient Channel
Alcoholic Beverages Domestic beer brand Business- Office building elevators Captivate Network
Alcoholic Beverages MGD64 case study-2010 Digital Media Summit Health Clubs Zoom Media
Alcoholic Beverages Whisky brand Business- Office building elevators Captivate Network
Alcoholic Beverages Premium bourbon, scotch or whisky brand Business- Office building lobbies WSJ Office Media
Alcoholic Beverages Low Calorie Beer Health Clubs Zoom Media
Alcoholic Beverages Maker's Mark case study-Digital Media Summit Business- Office building lobbies WSJ Office Media
Automotive Luxury Automotive Business- Office building elevators Captivate Network
Automotive Automotive brand sedan Business- Office building elevators Captivate Network
Automotive Luxury auto In-flight entertainment RMG Networks
Automotive Leading auto brand -two vehicles Business- Office building elevators Captivate Network
Automotive Auto Retail Adspace Digital Mall Network
Automotive Ford Retail Adspace Digital Mall Network
Automotive Ford Retail Adspace Digital Mall Network
Automotive Luxury Auto Brand Travel/Transport- In-flight RMG Networks
Beverages Energy Drink Health Clubs Zoom Media
Business Services Leading mobile software brand (B to B) Business- Office building elevators Captivate Network
Business Services Package delivery (B to B) Business- Office building lobbies WSJ Office Media
Business Services CRM software ( B to B) Business- Office building lobbies WSJ Office Media
Business Services Office space- executive suites/meeting rooms/virtual offices(B to B) Travel/Transport- Taxi cabs Creative Mobile Technologies
Business Services Regus Travel/ Transport- In-flight RMG Networks
CPG Kashi Health Clubs Zoom Media
CPG Diet Coke Health Clubs Zoom Media
CPG Toothbrush-new product Restaurants- Bars Zoom Media
CPG Leading throat lozenge Retail- PRN Checkout TV
CPG Hair loss treatment Health Clubs RMG Networks
CPG Rogaine case study-2010 Digital Media Summit Health Clubs Zoom Media
CPG Female Shower Product Health Clubs Zoom Media
CPG Men's Body Wash Health Clubs Zoom Media
CPG Mens Hair Loss Treatment Health Clubs Zoom Media
CPG Tampons Health Clubs Zoom Media
CPG Baby Food brand Medical- Hospital rooms The Wellness Network - Newborn Channel
CPG Naturally Nora (with Video from 2011 Digital Media Summit) Malls Adspace Digital Mall Network
CPG Playtex Sport (with video from 2011 Digital Media Summit) Health Clubs Zoom Media
CPG Garrett Popcorn Retail Elevate DIGITAL
Electronics Samsung Galaxy Note Business - Office Building Elevators Captivate Network
Electronics Smartphone Restaurant- Bars Zoom Media
Electronics Leading video game console Retail PRN- Checkout TV-Wal-Mart
Electronics Home theater Retail PRN- HDTV Wall
Electronics Brand familiarity Business- Office Building Elevators Captivate Network
Electronics Dell (with Video from 2011 Digital Media Summit) Business - Office Building Elevators Captivate
Electronics Intel (with Video from 2011 Digital Media Summit) Business - Office Building Lobbies WSJ Office Media
Entertainment Nat Geo Wild's Big Cat Week Sports Venues Access Sports Media
Entertainment CBS Films' Faster Restaurants- Bars Zoom Media
Entertainment NBA TV Restaurants- Bars Zoom Media
Entertainment Performance arts organization brand Travel/Transportation- Taxi cabs Creative Mobile Technologies
Entertainment Verizon Droid Restaurants- Bars Zoom Media
Financial services Capital One Bank Health Clubs Zoom Media
Financial services Asset Management Business- Office building elevators Captivate Network
Financial services OppenheimerFunds Business- Office building elevators Captivate Network
Financial services Consumer Banking Business- Office building elevators Capitvate Network
Financial services Bank's reward credit card Business- Office building elevators Captivate Network
Financial services Investment management brand ( B to B) Business- Office building elevators Captivate Network
Financial services Bank brand ( B to B) Business- Office building elevators Captivate Network
Financial services BMO Harris Bank Multi Venue Elevate DIGITAL
Insurance Progressive Insurance Health Clubs Zoom Media
Insurance Anthem BCBS Health Clubs Zoom Media
Insurance Leading insurance brand Travel/Transportation- In-flight entertainment RMG Networks
Online/digital Leading search brand Multi Venue - Cafes/delis, health clubs and in-flight RMG Networks
Online/digital Yahoo case study-2010 Digital Media Summit Multi Venue - Health clubs, hotel rooms, taxis, gas stations, malls, QSR Multi-network
Online/Digital Hotels.com case study 2010 Digital Media Summit Business- Office building elevators Captivate Network
Online/Digital Ebay Travel/Transportation- In-flight RMG Networks
Other Target P-fresh Health Clubs Zoom Media
Other Grocery Chain Business- Office building elevators Captivate Network
Other Hallmark Movie screens NCM Media
Other Home improvement chain Business- Office building elevators Captivate Network
Other US Army case study-2010 Digital Media Summit Multi Venue - Bars, Restaurants, Malls, Interactive game (Best ranger) Ecast Network
Other Walmart Health Clubs Zoom Media
Other Toy Manufacturer Retail Adspace Digital Mall Network
Other American Red Cross Multi Venue Elevate DIGITAL
Other Walgreens Multi Venue Elevate DIGITAL
QSR Coffee brand Business- Office building elevators Captivate Network
QSR Jack in the Box Bars AMI Entertainment
Telecom AT&T Restaurants- Bars Zoom Media
Telecom Comcast- Chicago Health Clubs Zoom Media
Telecom Sprint All Together Now Restaurants- Bars Zoom Media
Telecom Telecom technology brand Business- Office building elevators Captivate Network
Travel & Transportation Hotel Chain Business- Office building elevators Captivate Network
Travel & Transportation Four Star hotel In-flight entertainment RMG Networks
Travel & Transportation New hotel brand Business- Office building elevators Captivate Network
Travel & Transportation Airline-promotional offer Business- Office building elevators Captivate Network
Travel & Transportation Leading hotel brand Business- Office building elevators Captivate Network
Travel & Transportation Airline- new offer Business- Office building elevators Captivate Network
Travel & Transportation ORDA Whiteface Ski Resorts Restaurants- Bars Zoom Media
Travel & Transportation Online travel Business- Office building elevators Captivate Network
Travel & Transportation Cruise line Business- Office building elevators Captivate Network
Travel & Transportation Online travel booking Business- Office building elevators Captivate Network
Travel & Transportation Online travel booking Business- Office building elevators  
Travel & Transportation Virgin Australia & Transportation Security Administration Multi Venue RMG Networks
Travel & Transportation City of Fort Lauderdale Multi Venue Elevate DIGITAL



 


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