Digital Place Based Advertising Association Welcomes New Member Topgolf
NEW YORK, August 15 2017 – The Digital Place Based Advertising Association (DPAA) announced today that global sports entertainment leader Topgolf® has joined the organization.
Through the premium experience of play, food and music, Topgolf is inspiring people of all ages and skill levels – even non-golfers – to come together for playful competition. Guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots instantly on a TV screen in their hitting bay. The venues also feature an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for year-round comfort. Year-round programming includes events for kids and families, social leagues, golf tournaments, golf instruction and more.
"Topgolf has developed an exciting, successful entertainment concept, and their internal network of digital screens engages consumers with relevant content during their visits," said Barry Frey, President & CEO of DPAA. "We look forward to sharing industry best practices and other tools with the Topgolf team."
The DPAA is a global digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA is a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a global digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC
image source: press.topgolf.com