DPAA Welcomes Ocean Outdoor As Newest European Member
Groundbreaking Organization Continues to Deliver on the Promise of Digital Out of Home Everything
NEW YORK, September 6, 2017 – DPAA, the leading global organization for everything digital out of home, announced today that Ocean Outdoor, one of the UK's leading digital out of home (DOOH) companies, has joined their growing roster of Europe-based members.
"We welcome Ocean Outdoor as a great, innovative member leading with iconic installations including Piccadilly Lights, The IMAX Waterloo and Eat Street @ Westfield London," said Barry Frey, President & CEO of DPAA. "We look forward to providing tools and services that will add real value to Ocean’s business as they continue to grow their presence in the UK and beyond."
Tim Bleakley, CEO, Ocean, said, "We have pioneered a number of globally famous campaigns such as Women's Aid's 'Look at Me' and 'March for Giants' across multiple locations, and we know there is a thirst in the U.S for greater innovation and collaboration to drive the DOOH medium forward. We look forward to working with DPAA and their many members to develop further digital out of home campaigns."
DPAA is a global, digital out of home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Ocean Outdoor
Ocean Outdoor is an independent, British company offering unique, impactful and interactive digital out of home advertising spaces. Ocean practices "The Art of Outdoor" by creating inspirational new experiences for today’s aspirational brands.
Ocean's DOOH locations continually add value and drive clients' business forward in today's new out of home, connected world. Every site in Ocean's portfolio is hand picked for its unique quality and personality. The company has a national footprint in the UK, covering the key cities of London, Birmingham, Manchester, Glasgow, Leeds, Edinburgh, Liverpool, Newcastle and Bristol.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out of home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
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