EVENTS

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2010 Digital Media Summit
Start: Wednesday, October 27, 2010 - 8:00 am
End: Wednesday, October 27, 2010 - 6:00 pm

The Grand Ballroom at the Roosevelt Hotel (Madison Ave. at East 45th Street)

Join us for big new case studies with ROI! Three Key speakers! Full exhibitions!

$99 - ANA & 4A's Members
$545 - DPAA Members
$695 - Non Members

Registration now open click here!

Program

8:00 AM         Registration and Breakfast

9:00 AM         Summit Opening

9:30 AM         Advertisers’ Point of View: Highlights from ANA’s Masters of Marketing Conference

                        Bob Liodice, President & CEO
                        Association of National Advertisers (ANA)

10:00 AM       Case Study: ROGAINE®

                        Rich Simpson, Brand Manager
                        ROGAINE® -- Johnson & Johnson

10:30 AM       Coffee/Tea Break

11:00 AM       Case Study: Hotels.com

                         Darus Zahm, VP Account Director
                         TargetCast TCM

11:35  AM      Panel: Research Activation
The amount of research in place-based media has exploded, from audience measurement studies to inclusion in major syndicated databases, this panel explores what’s out there, but more importantly, how agencies can leverage these resources to make it easier to plan and buy the medium.

                         Moderator
                        Jim Spaeth, Founder
                        Sequent Partners

                         Panelists


                        Paul Lindstrom, Senior VP
                        Nielsen On Location Media

                        Jay Mattlin, Senior VP, New Ventures
                        GfK MRI

                        Bob Shullman, President
                        Ipsos Mendelsohn

                        Diane Williams, Senior Media Analyst
                        Arbitron

12:30 PM       Luncheon

1:00 PM         Lunch and Learns (two breakout sessions)

1:00-1:25PM  Sponsored by: CARE Media Holdings - Content is King
                        Presenter: Phillip Cohen, CEO, President

“Content is King” has become a mantra across all media platforms. But what does that really mean? Digital signage and place based media networks grow or fail by their content. In an interactive Q&A session, learn from expert insights what goes in to developing and executing an effective and profitable content strategy, including:
                    ·         Delivering content that is relevant in the daily environments of a viewer
                    ·         Success factors that enhance the customer experience and influence increased sales
                    ·         How content impacts recall and revenue opportunity
                    ·         How quality content will continue to build significant growth for the medium

1:00-1:25PM Sponsored by: NEC Display Solutions - Making DOOH Easy
                          Presenter: Graeme Spicer, General Manager - Digital Media
Digital out-of-home advertising is increasingly becoming an accepted and viable way for advertisers to reach their consumers at various touch points throughout their busy days.

Several quality tools exist for the effective planning of DOOH campaigns. However, improvements need to be made to enhance the ability of agencies and aggregators to actually flight DOOH ad campaigns across multiple networks; and to receive real-time, high-quality proof-of-play documentation.

In this presentation, reasons for campaign compliance issues will be explored, and possible solutions presented for discussion.

 

1:45 PM         Digital Keynote - Case Study: Yahoo!

                        Penny Baldwin, Senior VP, Global Integrated Marketing & Brand Management
                        Yahoo!

2:15 PM         Creative Activation: Establishing Standardize Ad Units for Digital Place-based Media

                        Bob Martin, Chief Marketing Officer
                        RMG Networks and Chair of DPAA Creative Standards Committee

                        And

                        Alan Schulman, Chief Creative Officer
                        UDIG – Digital Innovations Group

2:30 PM         Creative Keynote Address

                        Paul Lavoie, Chairman
                        TAXI

3:00 PM         Case Study: Maker’s Mark

                        Tim Meyer, Associate Media Director
                        Starcom

3:30 PM         Case Study: U.S. Army

                           Dean Jayson, Media Supervisor
                    Universal McCann
 

4:00 PM         Case Study: Miller Genuine Draft 64

                     Maureen McCloskey, Director Account Services
                     Kinetic

4:30 PM         Conference Wrap Up and Adjournment

5:00 PM         Cocktail Reception

Sponsored By:


Lunch Sponsor and Exhibitor -

NEC

Lunch Sponsor and Exhibitor -

Care Media Holdings Corp

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cmhc_logo_425

Keynote Sponsor and Exhibitor –
Wall Street Journal Office Media Network
Breakfast Sponsor and Exhibitor -
PRN
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prnlogo

Coffee Break Sponsor and

Carry Bags RMG Networks

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Exhibitors:

Health Club Media Network

GFK MRI

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Lanyard Sponsor -
Zoom Media

Pad and Pen Sponsor -

Captivate

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Association Sponsors4A's and the ANA

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