“Re:Vision: The Future of Television” is about how technology is revising everything we know and think about the world’s biggest ad medium, making it interactive, addressable, programmable, and just about anything you’d like it to be, or, for that matter, anywhere you want it to be.
Whether we like it or not, television is undergoing a serious reinvention, both as a medium and as a concept. Thanks to advances in online, mobile and out-of-home screens, people are consuming more television content than ever before, and in an increasing number of places.
That much we know; what we don’t know completely as yet is how advertising will fit into this revised future – and -- how advertising will itself help to revise television’s future.
At Re:Vision, MediaPost’s opening conference of “Screens Week-2011”, the following key questions will be addressed:
- Can the new purveyors of addressable TV advertising finally fulfill the promise of hyper-targeted, interactive commercials?
- How will this change the way brands interact with consumers and visa versa?
- Now that TV content can be accessed from many different services and screens, how is consumer behavior changing?
- What lessons can marketers glean from the different ways our brains process and relate to content?
- What should marketers, agencies and media content owners do to adapt their behavior, accordingly?