MediaPost Digital Out-of-Home Forum and Awards
Start: Thursday, April 14, 2011 - 8:00 am
End: Thursday, April 14, 2011 - 6:30 pm
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The Digital Out of Home Forum, MediaPost’s third conference of “Screens Week”, is designed to help marketing executives understand the potential and rapidly changing market dynamics of digital out-of-home advertising. The program focuses on strategies and tactics marketers and agencies can use to deploy digital-out-of-home into their upcoming plans, as well as identifying the best sources of assistance so they can take action.
The 2011 DOOH Forum will address the following themes:
--How does touch-screen technology improve sales and brand engagement?
--Where does DOOH fit into the marketing mix and what will it take to grow the medium?
--How do you measure DOOH Campaign Effectiveness?
--What happens when every surface potentially becomes a screen?
--What are the different ways in which people are exposed to and experience DOOH media and what are the implications for targeting?
--How do new technologies enhance and extend the DOOH experience for consumers and advertisers alike?
On April 14, 2011, MediaPost will host the third annual Digital Out of Home Awards to celebrate the year’s most innovative and effective advertisements in the realm of digital out of home media.
The 11 categories for this year’s awards cover everything from the best digital out of home brand campaigns, to the most innovative use of technology and delivery formats, to the best use of location, and the best integrations with other forms of media.
Winners will be announced at the 5:00 PM reception at the conclusion of the Digital Out-of-Home Forum on April 14 in New York City. The events will take place at the SENTRY CENTER MIDTOWN EAST located on the 17th Floor at 730 Third Avenue (Between E. 45th St. and E. 46th st).
You can purchase tickets to attend just the Digital Out-of-Home Awards or the entire Digital Out-of-Home Forum which includes the Awards Reception admission.