EVENTS

RSS Feed

Digital Place-Based Advertising Summit Las Vegas
Start: Tuesday, March 06, 2012 - 8:00am
End: Tuesday, March 06, 2012 - 5:00pm

As digital place-based advertising grows in importance on every brand’s media and marketing plan, are you prepared to offer leadership and guidance to strategically incorporate it? For the third year in a row, DSE has created a special pre-show day — this year sponsored by the Digital Place-Based Advertising Association (DPAA) — designed exclusively for marketers and agencies to help you understand the place-based media opportunity and exactly how to play to win. 

This day-long program will be comprised of seven informative and thought-provoking sessions, from a state-of-the-industry keynote address to creative content that works. Plus, the Summit will for the first time featue a prominent keynote luncheon speaker. As details of each session become available, they will be posted in the table below.

Schedule: 

8:00am - 9:00am Registration & Continental Breakfast
9:00am - 9:55am Keynote: Global Digital Out-of-Home Media Forecast Details
9:55am -10:50am Digital Place-Based Media: Contextual Engagement Details
10:50am - 11:05am Break
11:05am – 12:00pm How Media Strategists Are Successfully Selling Digital Place-Based to Brands Details
12:00pm - 1:30pm Keynote Lunch Details
1:30pm - 2:25pm DOOH 3.0: Digital Experiential Strategies Benefiting Brands Details
2:25pm - 2:55pm Place-based Video Works! A Case Study in How Place-based Media Drove Results and ROI Details
2:55pm - 3:10pm Break
3:10pm -4:05pm Reach, Relevance and Receptivity — Using Digital Place-based Media to Reach Consumers in Relevant Life Contexts, When They Are Most Receptive to Your Message Details
4:05pm - 5pm Developing Effective Ad Creative for Digital Place-based Media Details

Media Sponsors:
Adweek


Register

Our Members
Titan
Nielsen Media
On Campus Media
PlayNetwork
Vector Media
Campus Nation
CBS Outdoor
Access Sports Media
VeriFone Media
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG