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4th Annual Digital Place-based Advertising Summit
Start: Tuesday, February 26, 2013 - 8:00am
End: Tuesday, February 26, 2013 - 5:00pm

 

As digital place-based advertising grows in importance on every brand’s media and marketing plan, are you prepared to offer leadership and guidance to strategically incorporate it? For the third year in a row, DSE has created a special pre-show day — this year sponsored by the Digital Place-Based Advertising Association (DPAA) — designed exclusively for marketers and agencies to help you understand the place-based media opportunity and exactly how to play to win. 

This day-long program will be comprised of seven informative and thought-provoking sessions, from a state-of-the-industry keynote address to creative content that works. Plus, the Summit will for the first time featue a prominent keynote luncheon speaker. As details of each session become available, they will be posted in the table below.

Schedule:

8:00am - 9:00am Registration & Continental Breakfast
9:00am - 9:15am "Welcome & Introduction" - Susan Danaher, President, DPAA
9:15am - 10:30am Keynote Panel: "Who Buys Digital Place-based and Emerging Networks" - Patti Foley | Ann Jones | David Leider | Jill Nickerson - Moderator: Susan Danaher
10:30am - 10:45am Break
10:45am -11:30am "State of the Global Digital Place-based Network Industry: Moving from Shakeout & Consolidation to a Mature Growth Business" - Patrick Quinn
11:30am – 12:30pm "Advances in Digital Place-based Metrics & Currency" - Diane Williams | Neal Bonner | Rob Winston
12:30pm - 1:45pm Keynote Lunch: Brands, Brains and Buying - Creating "Chatter That Matters" in an Age of Digital Distraction" - David Kepron
1:45pm - 2:45pm "SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement" - Chris Beauchamp | Ian Dallimore | Garrett Dodge - Moderator: Jeremy Lockhorn
2:45pm - 3:00pm Break
3:00pm -4:00pm "Digital Place-Based Marketplace Demand and Direction" - Rocky Gunderson | David Matera | Rick Robinson | Jack Sullivan | Daniel Wilkins - Moderator: Bob Martin
4:00pm - 5:00pm "Creative Campaigns" - Anne Judge | Kerrin Kramer | David Leider - Moderator: Anne White

 

To REGISTER for the DPb Advertising Summit, 

 

Presenting Sponsor                   Supporting Sponsor                   Supporting Sponsor
Summit Sponsor Media Sponsor       Media Sponsor
 

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