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4th Annual Digital Place-based Advertising Summit
Start: Tuesday, February 26, 2013 - 8:00am
End: Tuesday, February 26, 2013 - 5:00pm


As digital place-based advertising grows in importance on every brand’s media and marketing plan, are you prepared to offer leadership and guidance to strategically incorporate it? For the third year in a row, DSE has created a special pre-show day — this year sponsored by the Digital Place-Based Advertising Association (DPAA) — designed exclusively for marketers and agencies to help you understand the place-based media opportunity and exactly how to play to win. 

This day-long program will be comprised of seven informative and thought-provoking sessions, from a state-of-the-industry keynote address to creative content that works. Plus, the Summit will for the first time featue a prominent keynote luncheon speaker. As details of each session become available, they will be posted in the table below.


8:00am - 9:00am Registration & Continental Breakfast
9:00am - 9:15am "Welcome & Introduction" - Susan Danaher, President, DPAA
9:15am - 10:30am Keynote Panel: "Who Buys Digital Place-based and Emerging Networks" - Patti Foley | Ann Jones | David Leider | Jill Nickerson - Moderator: Susan Danaher
10:30am - 10:45am Break
10:45am -11:30am "State of the Global Digital Place-based Network Industry: Moving from Shakeout & Consolidation to a Mature Growth Business" - Patrick Quinn
11:30am – 12:30pm "Advances in Digital Place-based Metrics & Currency" - Diane Williams | Neal Bonner | Rob Winston
12:30pm - 1:45pm Keynote Lunch: Brands, Brains and Buying - Creating "Chatter That Matters" in an Age of Digital Distraction" - David Kepron
1:45pm - 2:45pm "SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement" - Chris Beauchamp | Ian Dallimore | Garrett Dodge - Moderator: Jeremy Lockhorn
2:45pm - 3:00pm Break
3:00pm -4:00pm "Digital Place-Based Marketplace Demand and Direction" - Rocky Gunderson | David Matera | Rick Robinson | Jack Sullivan | Daniel Wilkins - Moderator: Bob Martin
4:00pm - 5:00pm "Creative Campaigns" - Anne Judge | Kerrin Kramer | David Leider - Moderator: Anne White


To REGISTER for the DPb Advertising Summit, 


Presenting Sponsor                   Supporting Sponsor                   Supporting Sponsor
Summit Sponsor Media Sponsor       Media Sponsor


Our Members
Health Media Network
Cedar Fair
Creative Mobile Technologies
Crane Merchandising Systems
CNN Airport
Outfront Media
In+Out Russian Association for Digital Place-based Networks
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