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Nielsen On Location Webinar Understanding the Digits in DPb Research
Start: Tuesday, December 11, 2012 - 12:00pm
End: Tuesday, December 11, 2012 - 1:30pm

The webinar will be led by Richard Zackon, professor of media research at NYU, and topics to be covered include: use of the Nielsen On Location reports, video trends, media metrics, and terminology. A brief agenda is below for your reference.


§ Media Impressions and Media Math

§ Measurement: TV, OOH, DPb

§ Nielsen On Location Report

§ FAQs about Nielsen On Location Report

§ Cross Media Usage Comparison

§ Dialogue: How can we learn together?



Topic: Nielsen On Location Webinar: Understanding the Digits in DPb Research

Date: Tuesday, December 11, 2012

Time: 12:00 pm, Eastern Daylight Time


To register for this meeting


1. Click the link to the right REGISTER FOR THIS MEETING

2. Register for the meeting.

Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting.


Richard Zackon

  • Facilitator for Nielsen’s Council for Research Excellence
  • Education: Yale, Stanford, Fordham

Grad Studies: Statistics, Communication Research, Law

  • Industry: Advertising & Media professional since 1973: Planning, Buying, Sales, Research, Executive coaching
  • Academic teaching: Media - University of Texas, Audience Measurement - NYU


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