Nielsen Training Webinar
Changes in the media landscape have greatly increased advertising expenditures resulting in a need for information that allows advertisers to plan and execute strategies for media buying and to illustrate the specific strengths of an audience. This members only webinar will feature Susanne Walton, Lead Training Service Consultant for Nielsen Scarborough. During the hour session, she will take DPAA members through an overview of how to access qualitative data to uncover the values and motivations that drive your audience so you can help marketers understand their diversity, purchasing power, and most importantly, how they are connected to media.
This webinar has been completed. If you want a copy of the presentation, please contact Noah.Klas@dp-aa.org