DPAA
Summit 2014

Audience Metrics Guidelines


The DPAA Audience Metrics Guidelines are the first step towards developing audience measurement standards for the industry. Digital place-based networks should download the Audience Metrics Guidelines and share it with their research partners before conducting audience studies.  Use the Audience Metrics Guidelines to inform what you should be measuring in order to report comparable audience data.

See below to download FAQ's, the full Audience Metrics Guidelines document, and the audience measurement disclosure form and the glossary of terms.

You can also go to DPAA's planning tool InfoCenter to search all networks with disclosure form on file. 

Disclosure Forms

Below are completed Audience Metrics Guidelines Disclosure Forms. Only DPAA member companies may post forms on this site.




Member Disclosure Forms

Adspace_DPAA Research Disclosure Form.pdf Size 624.09 KB
AMI Entertainment_DPAA Research Disclosure Form.pdf Size 629.87 KB
Captivate 2011 _DPAA Audience Metrics Research Disclosure Form.pdf Size 274.13 KB
CARE Media Holdings_ KidCARETV_DPAA Research Disclosure Form.pdf Size 576.51 KB
CARE Media Holdings_ PetCARETV_DPAA Research Disclosure Form.pdf Size 576.68 KB
CARE Media Holdings_ Womens HealthCARETV_DPAA Research Disclosure Form.pdf Size 577.69 KB
CBS Outernet GameStop TV_DPAA Research Disclosure Form.pdf Size 623.11 KB
CNN Airport Audience Metrics Research Disclosure Form.pdf Size 575.43 KB
HCMN_DPAA_Audience Metrics Disclosure Form.PDF Size 880.2 KB
Indoor Direct_DPAA Research Disclosure Form.pdf Size 620.59 KB
PRN_DPAA PRN Research Disclosure Form Costco HDTV.pdf Size 625.81 KB
PRN_DPAA Research Disclosure Form_Checkout.pdf Size 624.93 KB
PRN_DPAA Research Disclosure Form_Fred Meyer Frys Networks.pdf Size 619.1 KB
RMG Fitness Entertainment Network DPAA Disclosure Form.pdf Size 621.68 KB
The Newborn Channel_DPAA Audience Metrics Research Disclosure Form.pdf Size 5.08 MB
The Newborn Channel_DPAA Research Disclosure Form_ Ad Effectiveness.pdf Size 5.31 MB
The Patient Channel_DPAA Audience Metrics Research Disclosure Form.pdf Size 5.29 MB
The Patient Channel_DPAA Research Disclosure Form_Patient Study.pdf Size 6.05 MB
TouchTunes DPAA Audience Metrics Research Disclosure Form.pdf Size 675.58 KB
Wall Street Journal Office Network_DPAA Audience Metrics Research Disclosure Form June 2011.pdf Size 3.58 MB
Zoom Fitness Digital Network_OVAB Audience Metrics Research Disclosure Form.pdf Size 364.05 KB
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