How AdCorp’s in-store digital signage network gets repeat advertisers
by Mel Scott on Monday March 12th, 2018
Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp’s President & CEO, to learn more about the company.
A DPAA-sponsored feature.
Peter, tell us about your in-store supermarket advertising properties
AdCorp’s in-store media offers exposes our advertisers’ products to shoppers at affordable CPM. We offer a wide range of print and digital signage properties including our Shopping Cart Ads, Ad Benches, Welcome Center Signage, Market Information Centers and digital screens through our MarketVision programs.
MarketVision Network, our most recent innovation, is a bank of digital signs (anywhere from 8 to 12 screens) placed along the main aisle of the supermarket. Our MarketVision Kiosk program consists of kiosks or wall-mounted HD digital signs placed in departments with the heaviest traffic. We can place multiple campaigns (print and digital) in a supermarket, right at point-of-purchase, along the path of the shopper.