Welcome to DPAA
The Digital Place Based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place based digital and video advertising networks and their suppliers.
The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place based advertising networks.
NEWS / PRESS
Coca-Cola will kick off their holiday campaign "Make Someone Happy" on November 27th with a new TV spot featuring Santa Clause drinking Coca-Cola. The campaign will run through late December and also include digital, print, out-of-home and radio elements (Business Wire)