DPAA Strategic Planners Survey
(Internal Member Report Only)
This is an annual DPAA- sponsored study designed and executed among an online sample of 3,100+ agency media planners at the largest national media planning/buying ad agencies and major national marketers with media or advertising titles.
The objectives of the research are to develop insights about the following:
DPAA has conducted this research since 2009. All of the findings since 2009 are available in the Members' Only section of the DPAA web site.