DPAA

Advertiser/Agency Insights


DPAA Strategic Media Planners Survey

(Internal Member Report Only)

This is an annual DPAA- sponsored study designed and executed among an online sample of 3,100+ strategic media planners at the largest national media planning/buying ad agencies and major national marketers with media or advertising titles.

The objectives of the research are to develop insights about the following:

  • Awareness of digital place-based networks on an unaided and aided basis
  • Digital place-based network usage in last 12 months, by network
  • Reasons cited for the usage of digital place-based media
  • Factors that could facilitate increased usage of digital place-based media
  • Planners’ perceptions of advertiser awareness of and value propositions of digital place-based media
  • Ad spending future intentions for digital place-based media
  • Perceptions of the quality of network sales staffs

DPAA has conducted this research since 2009. All of the findings since 2009 are available in the Members' Only section of the DPAA web site.

Take a look at these other pages:

Audience Guidelines
Audience Research
Ad Spending Forecasts
Consumer Insights
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)



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