Advertiser/Agency Insights

DPAA Strategic Planners Survey

(Internal Member Report Only)

This is an annual DPAA- sponsored study designed and executed among an online sample of 3,100+ agency media planners at the largest national media planning/buying ad agencies and major national marketers with media or advertising titles.

The objectives of the research are to develop insights about the following:

  • Awareness of digital place-based networks on an unaided and aided basis
  • Digital place-based media usage in last 12 months
  • Reasons cited for the usage of digital place-based media
  • Factors that could facilitate increased usage of digital place-based media
  • Planners’ perceptions of advertiser awareness of and value propositions of digital place-based media
  • Ad spending projections for digital place-based media
  • Concerns about general industry media issues

DPAA has conducted this research since 2009. Please contact a DPAA employee if you need access to survey results.

Our Members
CNN Airport
Vukunet NEC
In+Out Russian Association for Digital Place-based Networks
Zoom Media
Outfront Media
VeriFone Media
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