Digital Place Based Audience Research


Audience research for digital place-based networks is conducted on a custom basis. Research companies that have conducted audience research for DPb networks include:
  
  • Edison Research
  • GfK Custom
  • Nielsen On Location
This list  of research companies is illustrative, not exhaustive.
  
The Nielsen Fourth Screen Network Audience Report is a quarterly syndicated report that compiles audience estimates from custom audience research completed by Nielsen for DPb networks into a single report.

DPAA Audience Metrics Guidelines Disclosure Forms
Use the Audience Metrics Guidelines to inform what you should be measuring in order to report comparable audience data.


Take a look at these other pages:

 Audience Guidelines
Advertiser Insights
Ad Spending Forecasts
Consumer Insights
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)




Our Members
AMI Entertainment Network, LLC
Titan
Elevate DIGITAL
Vukunet NEC
CNN Airport
VeriFone Media
Health Media Network
Nielsen Media
Intel
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG