Ad Club - Dec

Digital Place-based Audience Research

Audience research for digital place-based networks is conducted on a custom basis. Research companies that have conducted audience research for DPb networks include:
  • Arbitron
  • GfK Custom
  • Nielsen On Location
  • Edison
This list  of research companies is illustrative, not exhaustive.
The Nielsen Fourth Screen Network Audience Report is a quarterly syndicated report that compiles audience estimates from custom audience research completed by Nielsen for DPb networks into a single report.

DPAA Audience Metrics Guidelines Disclosure Forms
Use the Audience Metrics Guidelines to inform what you should be measuring in order to report comparable audience data.


Take a look at these other pages:

 Audience Guidelines
Advertiser Insights
Ad Spending Forecasts
Consumer Insights
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)

Our Members
Vector Media
In+Out Russian Association for Digital Place-based Networks
Creative Mobile Technologies
AMI Entertainment Network, LLC
Cedar Fair
Adspace Networks, Inc.
Romanian Indoor Advertising Association