Location Intelligence Company Measurence Joins DPAA
NEW YORK, October 17, 2017 – Measurence, a location intelligence company that quantifies people’s offline behavior and delivers actionable analytics for the physical world, has joined DPAA, the leading global organization for everything digital out of home. Measurence incorporates data streams from its proprietary plug-and-play sensors with other sources to help its clients discover patterns in customer behavior and identify opportunities to grow their business.
"Measurence is at the forefront of location data intelligence, which is a key element fueling the rapid growth of digital out-of-home advertising, said Barry Frey, President & CEO of DPAA. "We look forward to sharing best practices for the benefit of Measurence and the entire DOOH industry."
Elio Narciso, Founder & CEO, Measurence, said, “We joined DPAA because we are believers in the growth potential of OOH. In order to achieve this potential, OOH companies need to continue to build on the measurability, targeting and attribution data that is already making a powerful case to marketers. Our platform, which generates first-party data from sensors with accurate WiFi-based location data, can be a tremendous help in this effort, and we are joining DPAA to help the entire industry to continue to grow.”
DPAA is a global, digital out of home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign, and more.
Measurence is a location intelligence company that quantifies people’s offline behavior and delivers actionable analytics for the physical world. The company's goal is to understand the relationships between people and physical places, then transform that data into actionable insights. Measurence incorporates data streams from its proprietary plug-and-play sensors with other sources to help its clients discover patterns and identify opportunities to grow their business.
Measurence has worked with organizations in a wide variety of industries, including commercial real estate, out-of-home advertisers, big consumer brands and retailers of all sizes.
Privacy is a core tenet of Measurence's platform. All data is anonymized and aggregated as soon as it is collected; no personal information is retained anywhere.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out of home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC