DPAA
Summit 2014

MEMBER DIRECTORY

GFK

Not even the Census Bureau knows more about Americans as consumers.

GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers--who they are, what they buy, how they think, and the best ways to reach them.  Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.

When conducting its national  Survey of the American Consumer ™, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year, asking about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes.  Because these interviews are structured as an area probability study, the results are projectable to the entire U.S. adult population.  The  Survey  also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular, cross-media and consumer-focused information.

GfK MRI is part of The GfK Group, based in Nuremberg, Germany.  The Group delivers a range of information and consultancy services in three business sectors: Custom Research, Retail & Technology and Media.  It is the fourth largest market research organization worldwide, operating in more than 100 countries and employing over 10,000 staff, more than 80% of whom are based outside of Germany.

How Digital Place-Based Marketers Can Use The  Survey Identify the best advertising prospects and enhance your strategies to reach them.

  • Gain insight into your digital place-based network's audience demographic, psychographic and consumer motivations.
  • Pinpoint target markets and identify business opportunities.
  • Profile different consumer segments for a richer understanding of how to reach them.

An interactive sampling of this information is available in DPAA' InfoCenter under the Venues and Insights tab


For more information, please contact:

George Kronheimer at 212-884-9244 or  George.Kronheimer@gfkmri.com 
If you are a regional marketer, learn about our Market-by-Market study, which reports on all 205 DMA's in the continental U.S.
For further information, visit
www.gfkmri.com

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