Mobile Programmatic Platform Ubimo Joins Digital Place Based Advertising Association
NEW YORK, July 10, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ubimo, a leading location intelligence technology company, has joined the organization.
"Ubimo is helping brands connect with consumers by tapping into the potential of real-time, local data," said Barry Frey, President & CEO of DPAA. "Ubimo's platform is ideally suited to help accelerate the melding of mobile with digital out-of-home (DOOH) to further drive consumers along their path to purchase, including in-store visitation attribution. We look forward to working with them to advance this powerful tool for advertisers."
Kelly Lawler, VP of Sales, Ubimo, said, "We are eager to immerse ourselves in the DOOH space since there is such great synergy there with mobile. Joining DPAA will provide us access to the best practices and contacts to empower agencies, publishers and brands with a single platform to help outsmart their competitors by harnessing Ubimo’s location intelligence."
The DPAA is a global digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA is a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Ubimo (www.ubimo.com)
Ubimo is the leading Location Intelligence (LI) technology company. Ubimo’s solutions empower data driven organizations to aggregate, analyze and activate geospatial information. Ubimo’s Location Intelligence Platform leverages proprietary geo-based technology and advanced Artificial Intelligence methodologies. We enable our customers to connect real world behaviors with first and third party data to make better decisions. With Ubimo’s LI Platform you can go beyond analytics and generate actionable predictive intelligence, at scale.
In today’s connected world, location data is transforming the ability to understand consumer behaviors and patterns. We believe that as the scale of data grows exponentially, having the tools to manage, unlock insights and predict behaviors is crucial for any data driven organization. Ubimo’s mission is to enable the transformation of location data into actionable insights.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a global digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Mark Braff (for DPAA)
Braff Communications LLC