Mobiquity Networks Joins Digital Place Based Advertising Association
NEW YORK, Jan. 4, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the U.S. and a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ), has joined the rapidly growing trade marketing association.
Mobiquity Networks enables marketers to reach shoppers before they make purchase decisions, providing them with hyper-relevant, localized ads in real time. The company utilizes location-based mobile technologies to enhance the ROI of mobile ad spends and access real-time customer location data for measurement & management.
"Mobiquity is at the forefront of very powerful confluence of digital out-of-home and mobile," said Barry Frey, President & CEO of DPAA. "There is no media tandem that is more effective in reaching consumers when they are on the path to purchase. In Mobiquity's case, the consumers are literally within seconds from the retailer's door, and Mobiquity can identify them via mobile detection."
Sean Trepeta, President of Mobiquity Networks, said, "Joining the DPAA and tying our ability to bring mobile engagement, targeting and attribution to the association is a key element to attaining long-term success in the digital out-of-home market. We think it's important to have a seat at the table with the leaders in the digital out-of-home space and the DPAA provides us with that opportunity. We are looking forward to working closely with the DPAA team and membership to make mobile a big part of the DPAA story in 2017 and beyond."
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Mobiquity Technologies (www.mobiquitynetworks.com)
Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ), is a location marketing and data insights company that operates a nationwide location-based mobile advertising network of beacons with exclusive agreements in premier U.S. shopping malls. Coupled with Mobiquity’s integrated suite of leading-edge, location-based mobile advertising technologies, retail and entertainment brands can execute personalized and contextually relevant mobile ad experiences, driving brand awareness and incremental revenue. Visit: www.mobiquitytechnologies.com and www.mobiquitynetworks.com.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising. DPB/DOOH media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC