MCR Acceditation

OVERVIEW

The DPAA is working with the Media Rating Council to set industry standards for the measurement of digital place based audiences. The standards build on DPAA’s Audience Metrics Guidelines and sets up a framework so measurement in this sector can be audited. Setting up an auditing process is key for media measurement and instills confidence among media buyers. This project is part of DPAA’s ongoing mission to bring comparability to the DPB space and make it easier to plan and buy.