Myer's Buyers Survey

OVERVIEW

DPAA, in partnership with Media Village has access to their Satisfaction Surveys of Advertising Executives. This buyer survey is the industry standard for measuring advertiser and agency executives’ perceptions of media value and sales organization performance. The 2016 Survey of Advertising Executives on DPB  includes rankings and ratings based on the perceptions of client executives and agency management, including respondent groups based on role, region, years in business.