News

DPAA News & Press Releases



  • Ayuda[x] Turns to AI to Make Digital Out-Of-Home Advertising More Effective

  • Adcorp Media Group Joins Digital Place Based Advertising Association

  • WESTFIELD’S BRAND VENTURES DIVSION TRANSFORMS DIGITAL OUT-OF-HOME MEDIA WITH REAL-TIME CAPTURE OF CONSUMER ENGAGEMENT AND DEMOGRAPHICS

  • IPONWEB Joins Digital Place Based Ad Association

  • Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences

  • ScoreStream Joins Digital Place Based Advertising Association

  • PATTISON Outdoor and Havas Share Empowering Messages on Digital Billboards for #GirlPowered

  • DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth

  • Verifone Media Announces Four New Content Partnerships on Pump Media Network

  • PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor and Networks

  • Magnetic 3D launches Glasses-Free 3D Out-of-Home Media Platform in NYC in partnership with Cross River Network

  • PlaceIQ Joins Digital Place Based Advertising Association   NEW YORK, NY, Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.   For more than six years,...
  • ICE District announces PATTISON as Exclusive Digital Sales Agent

  • Mobiquity Networks Joins Digital Place Based Advertising Association

  • Quividi Unveils New Real-Time Audience & Context Analytics Suite

  • PATTISON Outdoor Wins Contract for Burlington Transit Advertising

  • Crowd Analytics Platform Mira Joins Digital Place Based Advertising Association

  • PlaceIQ Introduces LandMark, a Groundbreaking Offering that Delivers Access to the Highest Quality Location Data, for Insights that Fuel Limitless Business Decisions

  • Intersection and the New York Transit Museum Transform Subway Stations into Digital Holiday Storefronts Via On the Go Kiosks

  • BroadSign International, LLC Now Powers Core Out of Home (Formerly Clear Channel Turkey) Displays

  • Vistar Media Partners with LiveRamp and Acxiom to Innovate New Targeting and Measurement Strategies for Out-of-Home Media

    New York, N.Y., November 22, 2016 — Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today announced partnerships withLiveRampTM and Acxiom® to activate first and third-party data sets for out-of-home media planning, buying, and attribution. Marketers can use the joint solution to optimize out-of-home media buys and measure sales lift from their...
  • Screenvision Media Creates Dedicated Automotive Category Team

    Screenvision Media Creates Dedicated Automotive Category Team Cinema Advertising Veteran Tracy Kain, Primed With Auto Expertise, to Lead New Team NEW YORK, Nov. 18, 2016 /PRNewswire/ -- Screenvision Media, a national cinema advertising leader, today announced its strategic decision to form a dedicated automotive category team in response to incredible interest in the company's services from the automotive industry. Screenvision Media's own Tracy Kain will...
  • PATTISON Outdoor Sponsors Student Competition for Next Generation of Sales Talent

    PATTISON Outdoor Advertising is proud to be an official sponsor of the 2017 Great Canadian Sales Competition. TORONTO, ON, November 15, 2016 – The Great Canadian Sales Competition (GCSC) is inviting post-secondary students to share their passion for selling and consider sales as a career opportunity, and PATTISON Outdoor Advertising is excited to be an official sponsor of this year’s...
  • Seneca Joins Digital Place Based Advertising Association

    Seneca Joins Digital Place Based Advertising Association NEW YORK, Nov. 1, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Seneca, an Arrow Company, has joined the rapidly growing association. Seneca provides design, integration and manufacturing services for pc-based media appliances and storage products in the visual media, security and enterprise solution markets. Of particular note, Syracuse-based...
  • SITO Mobile Announces Partnership with Ayuda[x] to Enable Real-time Digital Out of Home (DOOH) and Mobile Ad Delivery

    SITO Mobile Announces Partnership with Ayuda[x] to Enable Real-time Digital Out of Home (DOOH) and Mobile Ad Delivery SITO Mobile’s Data Management Platform (DMP) to Power the Ayuda[x] Digital Out-of-Home Ad Serving Platform JERSEY CITY, N.J., Oct. 27, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announces a data partnership with Ayuda[x] Inc. to provide real-time...
  • AdMobilize Joins Digital Place Based Advertising Association

    AdMobilize Joins Digital Place Based Advertising Association NEW YORK, October 25, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that AdMobilize has joined the rapidly growing association. AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition;...
  • Magnetic 3D Joins Digital Place Based Advertising Association

    Magnetic 3D Joins Digital Place Based Advertising Association Glasses-Free 3D Solutions Company Joins DPAA and is a Sponsor of the 2016 Video Everywhere Summit NEW YORK, October 24, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Magnetic 3D has joined the rapidly growing association and will be a sponsor of its annual Video Everywhere Summit, which will...
  • PromoVu Joins Digital Place Based Advertising Association

    PromoVu Joins Digital Place Based Advertising Association NEW YORK, Oct. 20, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that PromoVu has joined the rapidly growing association. PromoVu is a Portland, OR-based company that owns patents for visual detection software available for licensing by digital place-based networks. "PromoVu's visual detection and demographic analytic software enables digital place-based...
  • AMI and NHTSA Partner for Halloween

     AMI and NHTSA Partner for Halloween “Buzzed Driving is Drunk Driving” campaign helps bar patrons get home safely  Philadelphia, PA, October 20th, 2016 – Halloween is meant to be scary, but not when it comes to driving. When it comes to drunk driving, Halloween can turn the roads into a horrorfest. In preparation for the 2016 Halloween season, AMI has...
  • DPAA, Cannes Lions Announce Promotion to Send an Agency Media Professional to 2017 Cannes Lions Young Media Academy in France

    DPAA, Cannes Lions Announce Promotion to Send an Agency Media Professional to 2017 Cannes Lions Young Media Academy in France Sponsored by AMI Entertainment, Selection to be Held at DPAA's Video Everywhere Summit in NY on October 27 NEW YORK, Oct. 19, 2016-- The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced today a Video Everywhere Summit joint...
  • Resignation Media, Owner/Operator of CHIVE TV, Joins Digital Place Based Advertising Association

    Resignation Media, Owner/Operator of CHIVE TV,  Joins Digital Place Based Advertising Association NEW YORK, October 18, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Resignation Media, owners and operators of the digital place-based network CHIVE TV, has joined the rapidly growing association. CHIVE TV delivers a five-hour viral video loop of stunts and hilarious licensed videos...
  • Magnetic 3D Appoints Don Mathison to EVP of Strategic Partnerships

    Magnetic 3D Appoints Don Mathison to EVP of Strategic Partnerships New EVP of Strategic Partnerships to Play Major Role in Magnetic 3D Expansion Plans New York, NY - October 18, 2016 - Magnetic 3D, the industry leader in glasses-free 3D solutions, today announced the appointment of Don Mathison as Executive Vice President of Strategic Partnerships. The award winning company uses glasses-free 3D technology...
  • DOmedia Named Fastest Growing Business in Columbus Region

    DOmedia Named Fastest Growing Business in Columbus Region COLUMBUS, Ohio, Oct. 10, 2016 -- DOmedia was recognized as the fastest growing private company in Central Ohio by Columbus Business First. The firm, which produces the leading software suite for buying and selling out-of-home (OOH) advertising, such as billboards, grew over 500% in 2015. On October 6, 2016, DOmedia was recognized for its rapid growth at the Columbus...
  • This Year’s Video Everywhere Summit Will Be the Best Yet

    This Year’s Video Everywhere Summit Will Be the Best Yet  by Barry Frey Media Evangelist | Strategist for Digital Companies | President & CEO of @DPAAorg It’s been a big year for digital out of home (DOOH) and the momentum is only growing. DOOH revenues are continuing to increase at an accelerated rate. As PQ Media predicted recently, this year DOOH revenues are expected...
  • Quividi Hires Programmatic Expert to Lead US Expansion

    Quividi Hires Programmatic Expert to Lead US Expansion Quividi, the #1 Audience & Context Aware platform for DOOH and Digital Signage, announces that Brett Warner has joined the company as Head of Business America. In this role, he will focus on building out the US operations, growing programmatic partnerships and evangelizing the benefits of Quividi’s platform for operators, brands, and...
  • Christie Joins Digital Place Based Advertising Association

    Christie Joins Digital Place Based Advertising Association NEW YORK, September 29, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Allure and its Christie Experiential Network (CEN) have  joined its rapidly growing association. A division of Christie Digital Systems USA, Inc., CEN provides leading digital projection and display technologies, including 3D visualization, digital signage, video walls and...
  • Cinema Scene Marketing Uses OUTFRONT Media’s On Smart Media Technology To Create Industry-first Digital Storywall For Theaters

    Cinema Scene Marketing Uses OUTFRONT Media's On Smart Media Technology To Create Industry-first Digital Storywall For Theaters Cinema Scene Marketing Uses ON Smart Media Technology Platform to Power the Largest Digital Lobby Display in U.S. Theaters NEW YORK, Sept. 27, 2016 /PRNewswire/ -- Cinema Scene Marketing, the leading provider of in-theatre digital signage solutions recently announced its installation of the industry's first "StoryWall"...
  • SITO Mobile and Blue Bite Partner to Create Powerful Location-Based Targeting Tools with Real Time In-store Attribution

    SITO Mobile and Blue Bite Partner to Create Powerful Location-Based Targeting Tools with Real Time In-store Attribution Partnership will deliver first-of-its-kind hyper local audience targeting and attribution at scale JERSEY CITY, N.J., Sept. 26, 2016 (GLOBE NEWSWIRE) -- Today, SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announces a data and product development partnership with Blue Bite, a top cloud-based...
  • Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week’s Event

    Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week's Event Barker billboards urge ad people to 'change the conversation' By Tim Nudd Can the advertising industry "change the conversation" to things that really matter, like gender, diversity, client/agency distrust, transparency and more? Advertising Week made that the theme of the ad campaign for this year's New York...
  • PATTISON Outdoor Wins Advertising Contracts in Surrey and Chilliwack BC

    PATTISON Outdoor Wins Advertising Contracts in Surrey and Chilliwack BC PATTISON Outdoor Advertising Today Officially Announces Two Media Sales Contracts Representing Out-of-Home Products in Surrey and Chilliwack, British Columbia VANCOUVER, BC--(Marketwired - September 27, 2016) - The nation's largest Out-of-Home (OOH) advertising company and a leader in outdoor advertising, today announced two long-term media sales contracts. The first is a new,...
  • Screenvision Media Hires Kathie Malinowski As Chief Human Resources Officer

    Screenvision Media Hires Kathie Malinowski As Chief Human Resources Officer Malinowski to Lead Talent Development Amid Rapid Cinema Advertising Growth NEW YORK, Sept. 15, 2016 /PRNewswire/ -- Screenvision Media, a national cinema advertising leader, today announced the hire of Kathie Malinowski as Chief Human Resources Officer. Within her role, Malinowski will lead the recruiting and development of new and existing talent at Screenvision Media. Her...
  • Ayuda Launches New Company: AYUDA[x]

    Ayuda Launches New Company: AYUDA[x] September 14, 2016 - Ayuda Systems (“Ayuda”), a global software leader for out-of-home advertising announced today at DMEXCO 2016 that it has introduced a new company called AYUDA[x](http://www.ayudax.com). AYUDA[x]is location martech company that helps marketers target consumers by delivering ads to mobile devices and DOOH screens by analyzing massive geospatial datasets to understand where consumers...
  • Clear Channel Outdoor Fall Preview: What We’re Loving in OOH

    Clear Channel Outdoor Fall Preview: What We're Loving in OOH As nature's palette shifts from sunny yellows and nautical blues to the orange and auburn of autumn, our carefree attitudes have also shifted -- it's back to school and back to the grind. Coffeehouses smartly stockpile pumpkin spice, brewers roll out their Oktoberfest selections and trips to the market now...
  • North America’s First Subway Film Festival Celebrates 10 Years In Toronto With Union Station Press Conference

    North America's First Subway Film Festival Celebrates 10 Years In Toronto With Union Station Press Conference TORONTO URBAN FILM FESTIVAL ANNOUNCES FULL LINEUP, ADDS NEW PROGRAM TO LAUNCH MILESTONE YEAR FROM SEPT 10 – 18 TORONTO (September 8, 2016) – Toronto Urban Film Festival (TUFF), North America’s largest commuter film festival, celebrated its 10th birthday in style with a press...
  • Look Up: In the Digital Age, Billboards Are Far From Dead

    Look Up: In the Digital Age, Billboards Are Far From Dead September 4, 2016 - When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or...
  • BroadSign International, LLC Selected By JWF Group for Digital Out-of-Home in Paraguay

    BroadSign International, LLC Selected By JWF Group for Digital Out-of-Home in Paraguay Paraguay’s largest local network of indoor and outdoor displays converts to BroadSign’s platform Asunción, Paraguay. August 23, 2016. BroadSign International, LLC has been selected by Paraguay’s largest local digital out-of-home network, JWF Group, to power its network of displays. Conversion to the BroadSign Core CMS will begin with nine digital...
  • CIVIQ Smartscapes: The Company That Builds and Deploys the LinkNYC Touch-Screen Terminals

    CIVIQ Smartscapes: The Company That Builds and Deploys the LinkNYC Touch-Screen Terminals  A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Erwin Rezelman, President of CIVIQ Smartscapes. CIVIQ is helping to transform cities into smart and connected landscapes. In New York City,...
  • Global Eagle’s Entertainment in Motion Strikes Agreement With the QYOU to Distribute Premium Short Form Content

    Global Eagle's Entertainment in Motion Strikes Agreement With the QYOU to Distribute Premium Short Form Content LOS ANGELES, Aug. 16, 2016 (GLOBE NEWSWIRE) -- Global Eagle Entertainment Inc. (Nasdaq:ENT) ("GEE"), a worldwide provider of end-to-end connectivity and media to the airline, maritime and remote mobility markets, has entered into a global distribution agreement between GEE's Entertainment in Motion and The QYOU, a leading provider of curated...
  • Bell and Howell Joins Digital Place Based Advertising Association

    Bell and Howell Joins Digital Place Based Advertising Association Company Recently Introduced Intelligent Parcel Terminals with Digital Monitors NEW YORK, August 15, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Bell and Howell, LLC, a company that delivers innovative service and technology solutions for customer communications and commerce fulfillment, has joined the rapidly growing association. Bell...
  • GEE Announces Strong Second Quarter 2016 Results

    GEE Announces Strong Second Quarter 2016 Results Closed acquisition of Emerging Markets Communications ("EMC"), positioning GEE as a leader in providing connectivity and media to mobile satellite services users (see July 27, 2016 press release) Achieved record aviation Connectivity service revenue and installed the Airconnect system on 30 aircraft, the most quarterly installs since the formation of GEE Signed contract with Avianca Brasil to...
  • Visible Spectrum offers a fast and low-cost way of producing high quality video content (DPAA)

    Visible Spectrum offers a fast and low-cost way of producing high quality video content (DPAA) Guest post by Mel Stott Thursday, August 4, 2016 DPAA-sponsored feature. Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA). Founded in 2011, VSI provides a web-based cloud platform for creating custom, professional quality,...
  • DPAA Unveils Roster of Major Ad Industry Leaders to Speak at 2016 Video Everywhere Summit

    DPAA Unveils Roster of Major Ad Industry Leaders to Speak at 2016 Video Everywhere Summit Brand Presenters Include B. Bonin Bough of Mondelez, John Costello of Dunkin' Brands, Kimberly Gnatt of Coca-Cola; Chairs and CEOs from UM, Carat, GroupM and others NEW YORK, August 2, 2016-- The Digital Place Based Advertising Association (DPAA) announced today that an all-star lineup of brand...
  • Vistar Media Joins Digital Place Based Advertising Association

    Vistar Media Joins Digital Place Based Advertising Association Company Turns Geotemporal Data into Actionable Insights on Consumer Behavior NEW YORK, July 26, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Vistar Media, a leading technology provider for out-of-home media, has joined the association. Using geospatial technology, Vistar Media accumulates valuable, actionable insights to reach on-the-go consumers through...
  • Pattison Outdoor Goes Old School for Netflix’s New Retro Series Stranger Things

    Pattison Outdoor Goes Old School for Netflix’s New Retro Series Stranger Things Netflix’s new show Stranger Things is a homage to 1980s thrillers, and the Out-of-Home campaign at TTC stations across Toronto uses old technology to entice viewers. TORONTO, ON, July 19, 2016 – For every kid during the 1980s, and for fans of the films of the decade, Netflix’s...
  • DPAA Member Profile: Cinema Advertising Network Screenvision Media

    DPAA Member Profile: Cinema Advertising Network Screenvision Media Guest post by DPAA-sponsored feature. Tuesday, July 19, 2016 In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), freelancer Mel Stott chats with John Partilla, CEO of Screenvision Media. Screenvision is a U.S. leader in cinema advertising, offering on-screen advertising,...
  • Pattison Outdoor Launches Outdoor Launches Station Domination for TD Canada Trust’s New Ad Campaign

    Pattison Outdoor Launches Outdoor Launches Station Domination for TD Canada Trust's New Ad Campaign Station Domination at TTC’s Bloor-Yonge Station, serving over 400,000 passengers daily, to bolster TD Canada Trust’s new advertising campaign. TORONTO, ON, July 12, 2016 – Canada’s largest Out-of-Home (OOH) advertising company and the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system, announces a...
  • Health Media Network Announces Partnership with Gimbal, Inc., Creating the First and Largest Healthcare Proximity Beacon Network In the U.S.

    Health Media Network Announces Partnership with Gimbal, Inc., Creating the First and Largest Healthcare Proximity Beacon Network In the U.S. by HMN News | Jun 23, 2016 | Press Releases SAN DIEGO, Calif. and DARIEN, Conn., June 23, 2016 /PRNewswire/ — Health Media Network (HMN), one of the nation’s fastest growing digital Point of Care media companies, and Gimbal, Inc., a leader in location and...
  • Movies aren’t Cineplex Entertainment’s Only Business

    Movies aren’t Cineplex Entertainment’s only business  June 23, 2016 - Digital menu displays probably aren’t the first product that comes to mind when you think of Canadian film exhibitor Cineplex Entertainment Inc. – or the second, or third. Yet for more than a decade the company’s Cineplex Digital Media division has been quietly building an empire, providing digital signage technology and services for such...
  • Visible Spectrum, a Content Creation Platform for Creating Custom HD Video, Joins Digital Place Based Advertising Association

    Visible Spectrum, a Content Creation Platform for Creating Custom HD Video, Joins Digital Place Based Advertising Association NEW YORK, June 20, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Visible Spectrum (VSI), a cloud-based content creation platform for creating HD video that can be used in digital place-based (DPB), mobile and other media, has joined the...
  • Digital Place Based Advertising Association Issues Guidelines and Best Practices White Paper on Mobile Integration

    Digital Place Based Advertising Association Issues Guidelines and Best Practices White Paper on Mobile Integration NEW YORK, June 16, 2016 – The Digital Place Based Advertising Association (DPAA) has issued a white paper to members detailing guidelines and best practices to help accelerate mobile integration into digital place-based campaigns. The paper, six months in the making, was created under the auspices...
  • Screenvision Media Takes Next Step in ‘Connected Cinema’ Initiative by Joining Digital Place Based Advertising Association

    Screenvision Media Takes Next Step in 'Connected Cinema' Initiative by Joining Digital Place Based Advertising Association NEW YORK, June  15, 2016 –Screenvision Media, a national cinema advertising leader, has joined the Digital Place Based Advertising Association (DPAA), building off the company’s upfront momentum and recently announced "Connected Cinema" initiative. The Connected Cinema experience, announced earlier this month by Screenvision Media...
  • Rouge Media Group Acquires On-Campus Media

    Rouge Media Group Acquires On-Campus Media The Canadian company Rouge Media Group has expanded its out-of-home inventory in the college and university vertical in a big way by acquiring the largest U.S. College digital out-of-home advertising network – On Campus Media – for all of its digital video, online and mobile assets. This acquisition will add 450 college locations in...
  • DOmedia LLC, Software Platform Provider for Planning and Buying OOH Advertising, Joins Digital Place Based Advertising Association

    DOmedia LLC, Software Platform Provider for Planning and Buying OOH Advertising,  Joins Digital Place Based Advertising Association NEW YORK, May 31, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that DOmedia LLC, which bills itself as the leading software platform provider for planning and buying out-of-home advertising (OOH), has joined the association. DOmedia, based in Columbus, Ohio,...
  • OOH Circulation Data Research Firm Peoplecount: DPAA Member Profile

    OOH Circulation Data Research Firm Peoplecount: DPAA Member Profile By Mark Braff. Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. Many of Peoplecount’s models have been approved by auditing bureaus such as...
  • Outfront Media Launches ON Smart Platform in Minneapolis

    Outfront Media Launches ON Smart Platform in Minneapolis Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. Paul skyway systems, which is likely to re-define the adverting experience of consumers. Notably, Outfront had previously deployed this technology in Washington...
  • The “Moment” is Now: Targeting Customers at the Right Time

    The “Moment” is Now: Targeting Customers at the Right Time Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent. 19 May 2016 · By Steve Wing & Imran Khan To truly understand the audience’s interests and motivations, marketers are required to understand...
  • Audience & Context Aware Platform Quividi Joins Digital Place Based Advertising Association

    Audience & Context Platform Quividi Joins Digital Place Based Advertising Association NEW YORK, May 17, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has become their latest member. Quividi’s anonymous video analytics (AVA) platform accurately counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands can create contextual dynamic campaigns...
  • Clear Channel Outdoor Boss Says 2016 will be a Digital ‘tipping point’ for Outdoor Advertising

    Clear Channel Outdoor Boss Says 2016 Will be a Digital 'tipping point' for Outdoor Advertising Clear Channel is set to surpass a digital milestone in the UK this year according to forecasts which predict that it will generate more revenue from electronic advertising displays than traditional billboards and posters. The outdoor advertising giant’s UK operations will generate more than 50 per...
  • BroadSign International, LLC Selected to Power Airport Media DOOH Displays in the United Kingdom

    BroadSign International, LLC Selected to Power Airport Media DOOH Displays in the United Kingdom London, England. May 16, 2016. BroadSign International, LLC’s automated digital out-of-home software has been selected by Airport Media to power its DOOH displays at airports in the United Kingdom. Airport Media has a portfolio of static, digital and experiential campaigns within London Gatwick and London Luton airports....
  • BroadSign International, LLC Selected by Kong Outdoor Limited for New and Existing Roadside Displays in the United Kingdom

    BroadSign International, LLC Selected by Kong Outdoor Limited for New and Existing Roadside Displays in the United Kingdom The network converts 16 displays and adds eight new sites across England and Scotland. Leeds, England. May 5, 2016. BroadSign International, LLC’s automated digital out-of-home software has been selected by Kong Outdoor Limited for the network’s 24 roadside displays in the United Kingdom....
  • Spotlight on Verifone Media and General Manager Paul Jankauskas

    Spotlight on Verifone Media and General Manager Paul Jankauskas Verifone Media’s General Manager Paul Jankauskas is having a good year. He’s been a senior executive in the place-based media industry for more than a decade, and in addition to approaching exciting roll-outs at Verifone, the industry veteran was recently voted onto the DPAA Board of Directors. In a way, he’s...
  • PATTISON Onestop, Canada’s Leading DOOH Advertising Company, Joins Digital Place Based Advertising Association

    PATTISON Onestop, Canada's Leading DOOH Advertising Company, Joins Digital Place Based Advertising Association NEW YORK, May 2, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that PATTISON Onestop, the leading Digital Out-of-Home (DOOH) advertising company in Canada, has joined the association. DPAA members help brands effectively connect to consumers on-the-go and at targeted locations. The organization has grown its international membership...
  • SITO Mobile and Cieslok Media Introduce Real-time In-store Attribution to Canadian Market

    SITO Mobile and Cieslok Media Introduce Real-time In-store Attribution to Canadian Market SITO Mobile offers the Canadian mobile market unprecedented visibility into mobile campaign effectiveness JERSEY CITY, N.J. and TORONTO, April 28, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (Nasdaq:SITO), a leading mobile engagement platform provider, announced today that it is extending the launch of its Real-time Verified Walk-In solution...
  • These New NYC Subway Ad Screens Know Who’s Looking at Them

    These New NYC Subway Ad Screens Know Who's Looking at Them by Cyrus Sanati @beyondblunt APRIL 27, 2016, 3:15 PM EDT The new Outfront screens are in Columbus Circle. Digital advertising is going big—very big—and will soon be everywhere. The out-of-home advertising market (OOH), which includes everything from billboards to posters to Jumbotrons, is finally making a big push into the digital landscape,...
  • Rouge Media Joins Digital Place Based Advertising Association

    April 18, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Rouge Media, a media company with digital screens on college campuses and in beauty venues and restaurants/bars in North America, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations...
  • SITO Mobile Launches Real-time In-store Attribution

    April 14, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (SITO) (NASDAQ:SITO), a leading mobile engagement platform provider, announced today the launch of Real-time Verified Walk-In (VWI), a proprietary technology that will revolutionize how brands measure and optimize mobile advertising campaigns...
  • OOH Ad Research Company Peoplecount Joins Digital Place Based Advertising Association

    April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations...
  • OUTFRONT Media Helps Local Businesses Amplify Reach With Mobile Advertising

    April 13, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that over 200 local businesses across the country are utilizing the OUTFRONT Mobile Network. This innovative Network is part of the company's strategic solution for location-based mobile marketing capabilities through a custom geo-fencing solution powered by xAd, a leader in location-based mobile marketing...
  • QUIVIDI Appoints New CEO

    QUIVIDI Appoints New CEO Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. Olivier Duizabo remains on the Board as Chairman....
  • Gary Kleinman, Jeff Nicolson and Junny-Ann Hibbert Join Rouge Media USA

    March 28, 2016 – Rouge Media is proud to announce the appointment of Gary Kleinman as Vice President of Sales USA along with Jeff Nicolson and Junny-Ann Hibbert as National Account Managers, all based in New York. Previously at Women’s Marketing Inc., Gannet, USA Today and TV Guide, Gary Kleinman has over 15 years of extensive experience in advertising sales and strategic business development. Gary will be responsible for driving the continued success of Rouge Media nationally, both on an agency and direct client front...
  • Paul Jankauskas of Verifone Media Named to DPAA’s Board of Directors

    March 14, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paul Jankauskas, chief revenue officer at Verifone Media, a division of Verifone, has been voted onto the DPAA Board of Directors. "Paul has long been recognized as one of our industry's most innovative and strategic thinkers," said Barry Frey, president & CEO, DPAA. "We are delighted to add his perspective to our board, particularly at this time of rapid growth for DPB media ad sales."...
  • DPAA’s 9th Annual Video Everywhere Summit Announced for Thursday, October 27

    DPAA's 9th Annual Video Everywhere Summit Announced for Thursday, October 27  Iconic 'Madison Avenue' Hotel Hosts Event as Part of NY Digital Signage Week NEW YORK, March 11, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that its annual Video Everywhere Summit will be held on Thursday, Oct. 27 at New York's iconic Roosevelt Hotel, known as...
  • DPAA Produces Programmatic White Paper In Conjunction with Advertisers, Agencies and Members

    DPAA Produces Programmatic White Paper In Conjunction with Advertisers, Agencies and Members  Advertisers to Benefit from Ease of Buying and Data Access as 30+% of DPB Trading to be Programmatic within Three Years tenthavenue: digital place-based will be evaluated alongside other screens in a more video agnostic fashion NEW YORK, Feb. 12, 2016 – The digital place based (DPB) media...
  • DPAA Adds Five Advertising and Media Industry Thought Leaders to Advisory Board

    DPAA Adds Five Advertising and Media Industry Thought Leaders to Advisory Board NEW YORK, Jan. 4, 2016 – The Digital Place Based Advertising Association (DPAA) announced today it has added five senior advertising and media executives to its advisory board. Joining are Bonnie Barest, EVP Group Account Director, Havas; Marshall Cohen, Founder and President, Marshall Cohen Associates, LLC; Michael Donahue,...
  • The “On the Go Consumers”: How They Relate to the Mall Environment by Adspace Networks

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