DPAA News & Press Releases

2017: The Year Yield Optimization Comes of Age in Digital Out-of-Home
Barry Frey, March 20th, 2017

We are seeing the digitization of out-of-home advertising occurring at a feverish clip. This is fomenting wider and more precise use of targeting, addressability, location data, visual detection data, video display, interactivity and attribution, programmatic and more (see our December 15, 2016 column).  And this, of

MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog
Joe Mandese, March 16th, 2017
The worlds of “digital” and “physical” media converged a little more this week as the industry’s media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for

4 Things To Know As Out-Of-Home Goes Programmatic
by Alison Weissbrot, February 15th, 2017

Billboards are lighting up with the promise of programmatic.

Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad

Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home
Toby Elkin, February 9th, 2017

A survey of media planners by the Digital Place Based Advertising Association (DPAA) found digital place-based (DPB) and digital out-of-home (DOOH) media as key growth opportunities in the current advertising ecosystem. The eighth annual survey identified the importance of reaching consumers outside the home, the disruption of television, a

Media planners expect to maintain or grow spend in DOOH and digital place based advertising
By Laurie Fullerton, February 8th, 2017

Planners expect to continue their current level of spending on digital place-based (DPB) and digital-out-of-home (DOOH) or increase it over the next three years, a new industry survey has found.

The Digital Place Based Advertising Association's (DPAA) eighth annual survey of media

DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth
February 8th, 2017

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus