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DPAA News & Press Releases

CASE STUDY: HOW INNOVATIVE FOTO USED QUIVIDI’S AUDIENCE & ATTENTION ANALYTICS TO INCREASE VENDING SALES BY OVER 24%
New-York, 04/06/2018 - Innovative Foto is the largest manufacturer, operator and distributor of digital imaging photo booths in the United States with 2,400 booths operating nationwide. Its fleet, installed in malls, retail stores, movie theaters, and hundreds of other consumer destinations, yields tens

AdMobilize Debuts Its Breakthrough Vehicle Recognition Engine to the Global Digital Signage Market at DSE 2018 
AdMobilize’s Vehicle Recognition Engine is being demonstrated through an integration with a downtown Las Vegas billboard to promote the company’s all-new “Marketers Love Measurement™” mission.
LAS VEGAS, NEVADA, March 27, 2018 — AdMobilize, the industry-leading artificial intelligence and computer vision company that is dedicated to making sense

Identity data firm Neustar moves to expand its share of DOOH ad market
Tuesday, March 20, 2018, Mel Stott, DPAA
Neustar, a US “tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries” (Wikipedia), recently joined DPAA. The move confirms Neustar’s intention to expand its presence in the fast-growing digital-out-of-home (DOOH) market. Mel Stott spoke with

Crane Merchandising Systems Releases White Paper Demonstrating Ad-Induced Sales Increases Persist Long After Ad Campaigns End


WILLISTON, S.C., March 21, 2018 – Crane Merchandising Systems, a Crane Co. company, and the leading global manufacturer of innovative solutions for vending machines, cashless systems, enterprise software, and wireless communications, has released a white paper from Sequent Partners demonstrating the long-lasting effectiveness of place-based

iTellio Joins DPAA 
Company transforms traditional ATMs into interactive ad platforms


NEW YORK, March 20, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on

LISTEN: TAILORING CONTENT FOR GENERATION Z WITH STEPHANIE GUTNIK
PODCAST HERE via Market Scale

On today’s podcast, we get to chat with Stephanie Gutnik from Broadsign. We discuss how they help clients manage the massive amount of data that they need to effectively communicate their message, the growing world of mobile displays, and the interesting approach to tailor a campaign based on

Broadsign to Power Digital Media Screens at Westfield's US Flagship Shopping Centers
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens.
New York, New York. March 13, 2018 –  Broadsign International, LLC, has announced today that it has reached an agreement with Westfield Corporation, one of the world’s largest shopping center owners and managers,

Accretive Media, a New Cutting Edge Programmatic DOOH Ad Platform, Joins DPAA
Company leverages advanced consumer profile and location data to target specific audiences and make out-of-home ads more relevant, impactful and measurable
 

NEW YORK, March 12, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform, has joined the

How AdCorp’s in-store digital signage network gets repeat advertisers
by Mel Scott on Monday March 12th, 2018

Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp’s President & CEO, to learn more about the company.

A DPAA-sponsored feature.
Peter, tell

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