News

DPAA News & Press Releases

Geopath Announces Strategic Partnership with Ayuda[x] to Revolutionize Audience Location Measurement in the OOH Industry
Ayuda[x] to Help Power Geopath’s New OOH Audience Measurement Solution
NEW ORLEANS, LA. (May 15, 2017) – Geopath, the not-­‐for-­‐profit formerly known as the Traffic Audit Bureau for Media Measurement, whose mission is to provide audience location measurement to the out-­‐of-­‐home (OOH) industry, today announced at the

Global Ad Tech Leader Ayuda Promotes Christian Moody to UK Director, EMEA
New Role to Expand Company’s OOH Ad Tech Solutions in Europe, Middle East and Africa
London, United Kingdom – (May 10, 2017) -­‐-­‐ Ayuda Media Systems (“Ayuda”), an Out-­‐Of-­‐Home (OOH) ad tech company, announced today at the 2017 London Digital Signage Week that Christian Moody has been promoted to the


Quividi Expands Executive Team With Chief Strategy Officer Daniel Parisien
Quividi Adds Strategic Hire to Accelerate Market Growth and Expand Global Footprint



Paris, May 9, 2017  

Quividi, the global leader in DOOH Audience and Attention Analytics, is pleased to announce the addition of well-known DOOH technology veteran Daniel Parisien to its leadership team as Chief Strategy Officer.



Daniel will oversee

PlaceIQ Joins Digital Place Based Advertising Association

 

NEW YORK, NY, Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.



For more than six years, PlaceIQ has provided