News

DPAA News & Press Releases

Vistar Media Launches Support for VAST in Out-of-Home
July 25, 2017 - New York, NY - Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the online world, opening

HAEM ROY JOINS ROUGE MEDIA GROUP AS MARKETING MANAGER (NORTH AMERICA)
Rouge Media Group has recently appointed Haem Roy as Marketing Manager. Rouge Media, a leader in location based out-of-home advertising has already made a wide impact in both the Canadian and USA market. As the company continues its expansion, marketing will play a key role in further strengthening the brand

DPAA Unveils Preliminary Agenda for 2017 Video Everywhere Summit
Brand and Agency Execs to Discuss Topics Including: 'The New Agency Model;' 'Advertising, Technology & Politics: Where's the Line?;' 'Revitalizing a Heritage Brand;' 'The Power of Creativity,' and More
 T-Mobile USA's Peter DeLuca to Present Keynote
NEW YORK, July 20, 2017-- The Digital Place Based Advertising Association (DPAA) unveiled today its preliminary agenda for

ERIK BOTTEMA JOINS ROUGE MEDIA GROUP AS CHIEF REVENUE OFFICER (USA MARKET)
Lower attention spans, the introduction of ad blocks, the rise of mobile, and changes in the way consumers react to media has made it increasingly difficult for brands to reach them. Despite these challenges, Out-Of-Home Advertising has proven to be impactful and continues to see strong growth. On people’s

PatientPoint Boosts Digital Capabilities with Reflect Partnership
CINCINNATI and DALLAS– July 13, 2017 – PatientPoint®, the trusted leader in patient and physician engagement solutions, has selected Reflect as the content management and delivery partner for its rapidly growing point-of-care digital network. Reflect is the leading provider of digital signage solutions in North America, powering over 375,000 digital screens in more than

Mobile Programmatic Platform Ubimo Joins Digital Place Based Advertising Association
NEW YORK, July 10, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ubimo, a leading location intelligence technology company, has joined the organization.



"Ubimo is helping brands connect with consumers by tapping into the potential of real-time, local data," said Barry Frey, President & CEO of DPAA. "Ubimo's

Vistar Media Introduces First Way For Marketers to Measure ROI from Out-of-Home Media for Vehicle Purchasers
Early pilot studies among auto brands show a 12% lift in vehicle purchases among consumers after being exposed to out of home media
New York, New York – WEBWIRE – Thursday, July 6, 2017
Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and

Signagelive and AdMobilize Partner to Bring Audience Measurement to Global Digital Signage Networks
AdMobilize will be the go-to audience analytics provider for the newly-announced Signagelive Marketplace comprised of over 1,800 digital signage network users.
MIAMI, Florida, July 5, 2017 – Signagelive, one of the leading digital signage service companies in the world, has partnered with AdMobilize, a global leader in computer vision

Shinola Drives Location-based Marketing Innovation with MullenLowe Mediahub and PlaceIQ
Advanced Location Data and Insights Fuel End-to-End Marketing Success for Leading American Design Brand
NEW YORK CITY – July 6, 2017 – PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced a collaboration with Shinola, an American design brand and MullenLowe Mediahub, the global

Arch Global Advisors Joins Digital Place Based Advertising Association
NEW YORK, June 28, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Arch Global Advisors has joined the organization. Arch Global, based in Long Island City, NY, is a financial planning firm for individuals, families and businesses.



"Arch Global offers a broad range of asset management solutions that

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