News

DPAA News & Press Releases

DPAA Leads Advertising Week Sessions on Programmatic and Location Data
Digital Signage, September 25th, 2017

DPAA will lead a pair of Advertising Week sessions focusing on location data and programmatic. The panelists will examine the state of both technologies, present real world examples and make projections on how they will impact brands in the coming years. It is anticipated that some panelists

GroundTruth's Dan Hight Elected to DPAA's Board of Directors


NEW YORK, September 20, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Dan Hight, SVP, Channel Partnerships, GroundTruth (formerly xAd), has been added to its Board of Directors.



Barry Frey, President & CEO of DPAA, said, "I feel so fortunate to be able to work

Shuttle Announces Quividi Partnership to Bring Industry Standard Audience Analytics to its Digital Signage Players
Aug 31, 2017, Taipei, Taiwan- Shuttle announces its partnership with Quividi, the industry standard for Audience Analytics in digital signage, to offer Quividi-compatible digital signage players.



Created in 2006, Quividi provides a privacy protecting computer-vision technology that helps screen networks, retailers, and brands finely measure and

Value of Industry Events: Don't Discount the Human Factor
Halle Donaldson, September 15th, 2017


More and more, it seems that major industry events are prompting discussions and debates as to whether they are "worth it" in terms of travel expense and time spent out of the office.  Count me among those who wondered whether these junkets were really just over-the-top extravagances that are

Global Advertising Exchange Rubicon Project Joins DPAA
NEW YORK, September 13 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Rubicon Project (NYSE: RUBI), the global exchange for advertising, has joined the organization.



Barry Frey, President & CEO of DPAA, said, "Rubicon Project’s global exchange makes it easy for buyers and sellers to transact in open,

Ayuda[x] Rebrands to Hivestack
Leading location-based marketing technology company completes brand overhaul to underscore its dedicated commitment to advancing programmatic out-of-home (OOH) advertising
Cologne, Germany – (September 13, 2017) - Ayuda[x] Inc., a location-based marketing technology company announced today at DMEXCO 2017 that it has rebranded itself as Hivestack Inc.
Andreas Soupliotis, CEO of Hivestack commented, “The decision to change our name is

BroadSign Successfully Completes SOC II and ISAE3402 Service Auditor Reports
Rigorous third-party audit ensures strict information security policies to protect customer data
Montreal, Canada. September 13, 2017 – BroadSign, the leading provider of digital signage and digital out-of-home software solutions, announced that it has successfully completed the Service Organization Control (SOC) II and ISAE3402 audits. These audits set standards for security, availability,

Saint John Transit Shelter Transformed into Park Oasis in New Campaign for Tourism New Brunswick
Transit Shelter in Uptown Saint John, NB transformed overnight into a Park Retreat for Tourism New Brunswick.
SAINT JOHN, NB, September 13, 2017 – PATTISON Outdoor Advertising teamed up with m5 Marketing Communications, Wavelight Productions and Tourism New Brunswick to bring the spectacular scenery of New Brunswick’s

Barry Frey Chats with Paul Woolmington of Canvas Worldwide
Barry Frey, September 12, 2017


Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York City, recently interviewed some of the event's featured speakers on a variety of topics.  The following is his chat with Paul Woolmington, CEO, Canvas Worldwide.      




Barry

Vyoma Media Invited to be Part of Hon’ble Prime Minister, Shri Narendra Modi and NITI Aayog’s initiative Champions of Change 
1st September 2017, New Delhi: Shriranga K Sudhakara represented Vyoma Media, India’s largest digital outdoor advertising company, in the recently held NITI Aayog’s Champions of Change event in the presence of Hon’ble Prime Minister of India, Shri Narendra Modi.
The event, that brought together over 200 CEOs and Startup Founders, provided them with a

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