News

DPAA News & Press Releases

PARIS-BASED MEREO, PROVIDER OF BOOKING & REVENUE MANAGEMENT SOLUTIONS FOR THE ADVERTISING INDUSTRY, JOINS DPAA
NEW YORK, January 10, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Mereo, a Paris-based provider of booking and revenue management solutions for the advertising industry, has joined DPAA as its latest international member.



Mereo helps its clients increase their revenue by

A bolder, brighter Broadsign
You may have noticed a little something different about us: a bolder, brighter Broadsign, ready to light up the world, one screen at a time.



When the idea for Broadsign was born 14 years ago, our founding goal was simple: to make it easy to play content on screens. Yet as our company grew – and as

AdMobilize Partners with Media Mea to Offer “Off-The-Shelf” Digital Signage Solutions Equipped with Built-In Audience Analytics
MIAMI, FLORIDA, December 12, 2017 – AdMobilize, the market-leading artificial intelligence and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, today announced a partnership with custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality.

Location intelligence company Measurence moves into DOOH advertising
Mark Braff, November 30th,
Measurence, a location intelligence company that quantifies people’s offline behavior and delivers actionable analytics for the physical world, recently joined DPAA. Mel Stott chatted with Elio Narciso, the company’s Founder & CEO.
How does Measurence gather data on consumers?  
We created a proprietary software solution that leverages off-the-shelf plug & play access

AdMobilize Launches Industry’s First Scalable Vehicle Recognition Engine  
Advertisers are now enabled with vehicle recognition data for dynamic ad serving. 
LONDON, UNITED KINGDOM, November 29, 2017 — AdMobilize, the market-leading artificial intelligence and physical-world analytics company that is pioneering breakthrough audience, crowd and vehicle analytics solutions for the OOH and DOOH markets, today introduced its next major technological achievement – its

BOARDACTIVE, COMPANY THAT CONNECTS VISUAL SIGNAGE AND BILLBOARDS TO DIGITALLY ENGAGE CONSUMERS, JOINS DPAA


NEW YORK, November 29, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that BoardActive has joined the marketing association. BoardActive is an Atlanta-based company whose sign-operating and marketing platform enables visual signage and billboards to digitally connect with targeted consumers.

"BoardActive has

Adpack offers programmatic DOOH buying with audience analytics on one platform
Mel Stott, Tuesday November 28th, 2017
Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech.
Adpack has its own Server

Why Tech Is Going Traditional in Transit
Dave Etherington, Intersection, November 27th, 2017
The most captive audience in the U.S. isn’t sitting on a sofa watching Stranger Things -- it’s in transit.  According to the OAAA’s 2015 data, Americans spend more than 70 percent of their waking hours outside their homes.  As the MediaKix/comScore, 2016 Study on Media Consumption; U.S. Census shows,

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