News

DPAA News & Press Releases

Vistar Media Introduces First Way For Marketers to Measure ROI from Out-of-Home Media for Vehicle Purchasers
Early pilot studies among auto brands show a 12% lift in vehicle purchases among consumers after being exposed to out of home media
New York, New York – WEBWIRE – Thursday, July 6, 2017
Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and

Signagelive and AdMobilize Partner to Bring Audience Measurement to Global Digital Signage Networks
AdMobilize will be the go-to audience analytics provider for the newly-announced Signagelive Marketplace comprised of over 1,800 digital signage network users.
MIAMI, Florida, July 5, 2017 – Signagelive, one of the leading digital signage service companies in the world, has partnered with AdMobilize, a global leader in computer vision

Shinola Drives Location-based Marketing Innovation with MullenLowe Mediahub and PlaceIQ
Advanced Location Data and Insights Fuel End-to-End Marketing Success for Leading American Design Brand
NEW YORK CITY – July 6, 2017 – PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced a collaboration with Shinola, an American design brand and MullenLowe Mediahub, the global

Arch Global Advisors Joins Digital Place Based Advertising Association
NEW YORK, June 28, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Arch Global Advisors has joined the organization. Arch Global, based in Long Island City, NY, is a financial planning firm for individuals, families and businesses.



"Arch Global offers a broad range of asset management solutions that

Vyoma Media Joins Digital Place Based Advertising Association's International Membership Ranks
NEW YORK, June 21, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Vyoma Media has joined the organization. Vyoma, based in India, is that country's leading out-of-home digital media solution company, engaging more than 120 million consumers per month with curated programming shown at ticket counter

DPAA Elects Ayuda[x]'s Andreas Soupliotis to Board of Directors
CANNES, FRANCE, June 20, 2017 – The Digital Place Based Advertising Association (DPAA) announced today at the Cannes Lions Festival of Creativity that Andreas Soupliotis, Founder & CEO of Ayuda[x], has been elected to the Board of Directors. The DPAA is leading a contingent of digital out-of-home (DOOH) executives on a customized

Ultravision International Joins Digital Place Based Advertising Association

NEW YORK, June 15, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ultravision International has joined the organization. The Dallas-based company is a global leader in the design and manufacturing of LED displays and lighting solutions.



"Ultravision is an internationally renowned, innovative company whose installations are seen by millions

AdMobilize Partners with SmartLink to Make Vehicle Analytics Easier Than Ever for Out-of-Home Advertisers

New remotely-manageable unit will collect vehicle analytics data from static and digital road signage.
 
MIAMI, FLORIDA, June 7, 2017 – Furthering its commitment to provide the out-of-home advertising industry with easy-to-deploy vehicle analytics solutions, AdMobilize, the industry leading computer vision company that is dedicated to making sense of

ON THE GO OFFERS E-TAIL SHOPPING EXPERIENCE FOR
“DADS & GRADS” THROUGHOUT THE NYC SUBWAY SYSTEM
Along with being the largest Museum in the nation dedicated to mass transportation, the New York Transit Museum is also a source for hundreds of unique transportation-themed gifts perfect to celebrate Dads on Father’s Day and to congratulate Class of 2017 Grads. This month, the Museum

Ayuda Appoints Tech Veteran Luc Filiatreault as President
Senior leadership hire will drive continued expansion of ERP business globally while CEO focuses on programmatic business
Montreal – (June 5, 2017). Ayuda Media Systems (“Ayuda”), an Out-of-Home (OOH) advertising technology company, announced today that Luc Filiatreault has been appointed President. Filiatreault will run and operate the ERP business while CEO Andreas Soupliotis will