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DPAA News & Press Releases

Visible Spectrum offers a fast and low-cost way of producing high quality video content (DPAA)
Guest post by Mel Stott
Thursday, August 4, 2016
DPAA-sponsored feature. Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA). Founded in 2011, VSI provides a web-based cloud platform for creating custom, professional quality, HD video for

DPAA Member Profile: Cinema Advertising Network Screenvision Media

Guest post by DPAA-sponsored feature. Tuesday, July 19, 2016
In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), freelancer Mel Stott chats with John Partilla, CEO of Screenvision Media. Screenvision is a U.S. leader in cinema advertising, offering on-screen advertising, in-lobby promotions

Pattison Outdoor Launches Outdoor Launches Station Domination for TD Canada Trust's New Ad Campaign


Station Domination at TTC’s Bloor-Yonge Station, serving over 400,000 passengers daily, to bolster TD Canada Trust’s new advertising campaign.

TORONTO, ON, July 12, 2016 – Canada’s largest Out-of-Home (OOH) advertising company and the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system, announces a new station


Health Media Network Announces Partnership with Gimbal, Inc., Creating the First and Largest Healthcare Proximity Beacon Network In the U.S.
by HMN News | Jun 23, 2016 | Press Releases




SAN DIEGO, Calif. and DARIEN, Conn., June 23, 2016 /PRNewswire/ — Health Media Network (HMN), one of the nation’s fastest growing digital Point of Care media companies, and Gimbal, Inc., a leader in location and proximity-based mobile





Movies aren’t Cineplex Entertainment’s only business 





June 23, 2016 - Digital menu displays probably aren’t the first product that comes to mind when you think of Canadian film exhibitor Cineplex Entertainment Inc. – or the second, or third.

Yet for more than a decade the company’s Cineplex Digital Media division has been quietly building an empire, providing digital signage technology and services for such clients as

OOH Circulation Data Research Firm Peoplecount: DPAA Member Profile
By Mark Braff.

Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. Many of Peoplecount’s models have been approved by auditing bureaus such as the Traffic

Outfront Media Launches ON Smart Platform in Minneapolis
Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. Paul skyway systems, which is likely to re-define the adverting experience of consumers. Notably, Outfront had previously deployed this technology in Washington D.C.

The “Moment” is Now: Targeting Customers at the Right Time
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.

19 May 2016 · By Steve Wing & Imran Khan

To truly understand the audience’s interests and motivations, marketers are required to understand “where” customers are
As

Clear Channel Outdoor Boss Says 2016 Will be a Digital 'tipping point' for Outdoor Advertising
Clear Channel is set to surpass a digital milestone in the UK this year according to forecasts which predict that it will generate more revenue from electronic advertising displays than traditional billboards and posters.

The outdoor advertising giant’s UK operations will generate more than 50 per cent of

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