DPAA
Summit 2014 PT 2

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Industry News
Industry News Archive


Digital Place Based Ad Revenue Exceeds $1 Billion and Growing: DSPulse’s Interview with Barry Frey
Barry Frey gave this exclusive interview to Nurlan Urazbaev, Editor-in-Chief of digitalsignagepulse.com ... Read full article Twitter Facebook
Astral Out-of-Home Chooses Ayuda Media Systems’ Splash™ Digital Signage Software
Astral OOH, one of Canada's leading out-of-home advertising operators, partners with Ayuda to power current and future digital growth ... Read full article Twitter Facebook
Health Media Network, SITO Launch Mobile Point-of-Care Ad Network
The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. ... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Digital Place Based Advertising Association Study Identifies Continuing Share Shift from Digital and
A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets in... Read full article Twitter Facebook
MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Inn
A survey conducted among 250 advertiser and agency executives by MyersBizNet has identified audience value, quality of network sales teams and the availability of i... Read full article Twitter Facebook
CLEAR CHANNEL AIRPORTS JOINS DIGITAL PLACE BASED ADVERTISING ASSOCIATION
The Digital Place Based Advertising Association (DPAA) announced today that Clear Channel Airports has signed on as the latest company to join the association. ... Read full article Twitter Facebook

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Ad Nation

The United States Postal Service ho...

The United States Postal Service honors basketball legend Wilt Chamberlain with two Forever stamps unveiled this month, which will be presented at a special event during a Dec 5 Philadelphia 76ers game, against the Oklahoma City Thunder (SportsBusiness Journal)

The LA Dodgers and iHeartMedia reac...

The LA Dodgers and iHeartMedia reached a multi-year renewal deal for broadcasting rights of the Dodger's regular-season games, spring training and potential post-season games (SportsBusiness Journal)

Estee Lauder announces it will be u...

Estee Lauder announces it will be updating its Re-Nutriv franchise, as well as deepen its worldwide reach in skin care (WWD)

Meineke Car Care Center wins Number...

Meineke Car Care Center wins Number One ranking in digital marketing efforts, in a new study of over 1,000 national brands, by local marketing expert NatLo, who analyzes consumer awareness and effectiveness across a broad range of industries to assemble their NatLo Top 150 list (PR Newswire)

Southwest Airlines rolls out a new ...

Southwest Airlines rolls out a new TV ad, "Four Weddings," which debuts during Sunday Night Football (Chicago Business Journal)

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