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Summit 2014 PT 2

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Industry News
Industry News Archive


Health Media Network, SITO Launch Mobile Point-of-Care Ad Network
The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. ... Read full article Twitter Facebook
Creative Mobile Technologies and Mobile Knowledge Form the World's Largest Taxi and For-Hire-Vehicle
Creative Mobile Technologies, LLC (CMT), the leading taxi technology provider in the United States, has announced its consolidation with Mobile Knowledge Systems, In... Read full article Twitter Facebook
Zoom Media is SHOWDOWN Winner for the Third Consecutive Year
The winning campaign consisted of a gaming system with a high-definition digital screen fitted at eye level above the urinals. ... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Digital Place Based Advertising Association Study Identifies Continuing Share Shift from Digital and
A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets in... Read full article Twitter Facebook
MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Inn
A survey conducted among 250 advertiser and agency executives by MyersBizNet has identified audience value, quality of network sales teams and the availability of i... Read full article Twitter Facebook
CLEAR CHANNEL AIRPORTS JOINS DIGITAL PLACE BASED ADVERTISING ASSOCIATION
The Digital Place Based Advertising Association (DPAA) announced today that Clear Channel Airports has signed on as the latest company to join the association. ... Read full article Twitter Facebook

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Ad Nation

Lay's announces that their new Kett...

Lay's announces that their new Kettle Cooked Wasabi Ginger chips beat three other potential flavors in their "Do Us A Flavor" contest held over the past three months. As a result, Kettled Cooked Wasabi Ginger will become a permanent flavor for the potato chip brand. (PR Newswire)

Yelp partners with Hipmunk to allow...

Yelp partners with Hipmunk to allow users to book hotels within Yelp's review platform. Customers will be able to read reviews on Yelp, then press the "Reserve a Room" button supported by Hipmunk to make reservations. (Techcrunch)

AutoTrader.com renews their sponsor...

AutoTrader.com renews their sponsorship of NBA pregame shows on TNT and NBA TV. (PR Newswire)

Mt. Airy Casino teams up with celeb...

Mt. Airy Casino teams up with celebrity chef Guy Fieri to open Guy Fieri's Mt. Pocono Kitchen at the resort. (PR Newswire)

Time Warner Cable announces the lau...

Time Warner Cable announces the launch of its "Enhanced DVR." The advanced set-top box improves upon DVR features and capacity, allowing customers to record up to six different programs at once and save 150 hours of high-definition programming. Enhanced DVR has begun rolling out in Los Angeles and New York, and will expand to other markets in 2015. (BusinessWire)

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