RSS Feed

DSF and DPAA present a joint webinar event: Making An Impression with Digital Place-Based Media,

Twitter Facebook

The Digital Signage Federation in concert with the DPAA will present a webcast event on Wednesday, November 16 at 2pm EST designed to help Advertisers, Agency Planners & Buyers and Digital Place-Based Network Operators how to use available metrics to value audience exposure.


Co-presented by Arbitron’s Ben Crawford, Senior Account Manager, and Diane Williams, Senior Media Research Analyst, the hour-long webcast will examine:


  • How audience impressions are calculated in the digital place-based media world,
  • How to evaluate the quality of these impressions,
  • How viewer engagement and other contextual factors apply to audience measurement,
  • How do these factors allow for a better assessment of a network’s value proposition, and
  • New findings from Arbitron’s 2011 industry study.


Alan Brawn, Principal of Brawn Consulting and Chairman of the DSF Education Committee said, “This webinar will help those who plan and buy or those who sell media time to better understand the types of value judgment that can and should be applied to the metrics that are readily available to help substantiate an investment in what is a compelling and effective medium.”


Registration is available online through the DSF website events page at .


The DPAA and DSF are cooperating on this webinar as part of the DSF’s monthly educational series. Through its Education Committee, the DSF is dedicated to creating and disseminating an educational program that will result in member companies operating more professionally, productively, profitably and responsibly.


About Ben Crawford:

Ben Crawford, Senior Account manager for Arbitron, has been working with Arbitron's out-of-home clients for the past eight years to ensure they have the research and sales tools needed to grow their businesses.  

Mr. Crawford works with out-of-home media companies including traditional billboard, emerging & established digital video networks, mall media, out-of-home TV and retail audio networks.


About Diane Williams:

Diane Williams is the Senior Media Analyst at Arbitron.  She focuses primarily on outdoor and place-based advertising platforms in environments as diverse as malls, cinema, quick service restaurants, bars, airports, office buildings and sports arenas; her body of research in these areas has made her a leading authority on digital signage and she is a frequent guest speaker at industry conferences and events.




About Arbitron 

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.


About DPAA:

Founded in 2007, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit

About Digital Signage Federation:

DSF's Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit



For more information about this webinar or the DPAA please contact:

Ryan Pogy

Director, Member Services


For more information about the DSF, please contact:

Brian Gorg

Executive Director

Our Members
Cedar Fair
Creative Mobile Technologies
Outfront Media
Adspace Networks, Inc.
VeriFone Media
Vukunet NEC
AMI Entertainment Network, LLC
Life Time Fitness
Sitemap   |   Contact Us   |   About DPAA