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Summit 2014 PT 2

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The profound opportunity with Millenials

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This medium has a lot of possibilities right across the demographic spectrum, but it’s particularly intriguing when it comes to young people. They really, really like digital place-based media.

We know from several research studies that consumers like this medium because it enhances their experience in the marketplace, whether they’re being entertained, or informed, or both. That research is also telling us that the younger the consumers, the more they like it. And the more upscale they are, the more they...

Check out the full blog post to see what Sue's The “Aha!” moment was 

http://www.digitalooh.biz/2011/11/07/danaher-the-profound-opportunity-with-millennials/

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