Premier Retail Networks, Inc. and NFL Network Team Up Again to Deliver High-Impact Professional Foot
Multi-year renewal brings dynamic sight, sound and motion experience for shoppers on PRN’s HDTV Network and Checkout TV® Network
SAN FRANCISCO, Calif., November 14, 2011 – Premier Retail Networks, Inc. (PRN), a global leader in digital place-based media services today announced a new multi-year renewal agreement to present dynamic NFL Network football highlights on PRN’s in-store media networks in leading U.S. retail outlets.
Throughout the season, the NFL RedZone Top 5 Highlights on PRN’s HDTV Network and NFL Network’s Sounds of the Game on PRN’s Checkout TVÒ Network highlight some of the biggest plays and most exciting touchdowns from the previous week.
“NFL Network provides some of our most topical and compelling programming, enhancing our premium sports offering to leading retailers,” said Anne White, PRN senior vice president of content strategy and creative. “Teaming up with them to offer an engaging shopping experience to football fans results in measurable success for PRN, NFL Network, retailers and marketers.”
“PRN continues to provide us with an important marketing platform that reaches NFL fans in places where they spend time and visit frequently outside the home,” said John Malkin, NFL Network vice president of affiliate distribution. “We’re pleased to deliver thrilling highlights on PRN’s extensive networks.”
About Premier Retail Networks, Inc.
Premier Retail Networks, Inc. (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 8,550 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service restaurants. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
About NFL Network
NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. Fans turn to NFL Network to receive inside information and insights straight from the field, team headquarters, league offices and everywhere the NFL is making news.
NFL Network gives fans unprecedented year-round access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, Scouting Combine, Senior Bowl, league meetings, minicamps and training camps. For more information log onto NFL.com, the exclusive home of NFL Network, NFL video highlights, NFL chats, news and information.
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