Ad Club Out of Home 2011 day
Media, technology and content are all converging and this is having a major effect on consumer behavior, particularly in relation to mobility, content, sociability, and commerce. This drastically changes how brands and agencies need to approach bought, owned and earned communications.
For OOH, the effect is particularly profound with developments such as socially connected digital screens or traditional posters that act as gateways or drivers towards rich mobile content.
Of course, all of this requires new insight, new models, and new definitions on how we measure effectiveness. All of this will be covered in our session “Activation” and “The Driving Force Behind All Media and The Role of OOH.”
The OAAA Out of Home Media Plan Awards will be announced throughout the program.
KEYNOTE SPEAKER: SHIV SINGH, Head of Digital, Pepsi
8:00 AM – 12:30 PM
(Jacket and Tie Required)
AD Club & Supporting Association* Members: $200 / Group of Ten: $2,000
Questions call Jackie at 212.533.1606
*Supporting Associations: DPAA, OAAA & TAB
Chairs: Connie Garrido, Posterscope, Rocky Sisson, Clear Channel and Dave Yacullo, Outdoor Media Group
Committee: Susan Danaher, DPAA; Jeff Gunderman, EYE; Beth Hoff, National Cinemedia; Jean-Luc Decaux, JCDecaux NA (AD Club Board Member); Stephen Freitas, OAAA; Joe Philport, TAB; Phil Stimpson, CBS Outdoor